The new campaign, “Very Chicago,” showcases the talents’ interests and personas outside the show. “The emphasis of this campaign is to highlight all of the unique personalities of our WGN Morning News ensemble,” says Jeff Wilson, WGN’s creative services director.
The creative services department for WGN, Nexstar’s independent station in Chicago, might have been a little nervous watching the WGN Morning News team review a new promo on-air. The on-air team has a reputation for not only doing their own promos, but the show’s promos in general, like the newscast itself, have been self-deprecating, outrageous, real, hilarious and irreverent.
So when the morning team showed the promo during the newscast, and then reviewed it live on-air, a practice not done anywhere else, the folks in creative services might have been holding their breath.
But the team seemed to like the new campaign. As Larry Potash says, it may be the only morning news promo where they are no coffee mugs.
The new campaign, “Very Chicago,” showcases the talents’ interests and personas outside the show.
WGN Morning News continues its 11-year reign as the No. 1 rated news from 6-9 a.m. with adults 25-54. The show airs weekdays 4-10 a.m..
“The emphasis of this campaign is to highlight all of the unique personalities of our WGN Morning News ensemble,” says Jeff Wilson, WGN’s creative services director. “Larry Potash, Robin Baumgarten and Paul Konrad have been together for over 25 years, and there is quite a bit of longevity to the rest of the crew as well. They have great chemistry together and often talk about their extracurricular pursuits on the air, and we wanted to give the audience a fun peek into those.”
As a complement to the promo campaign, WGN Morning News will be launching a 12-week podcast going in-depth on each of the show’s on-air personalities: Larry Potash, Robin Baumgarten, Paul Konrad, Pat Tomasulo, Lauren Jiggetts, Dan Ponce, Dean Richards, Ana Belaval, Morgan Kolkmeyer, Sarah Jindra, Marcus Leshock and Mike Toomey. The podcasts launched on Monday, Sept. 26, with traffic reporter Sarah Jindra. The podcasts will be available at WGNTV.com/Podcast and on Apple Podcasts, Spotify, Amazon’s Audible, Google Podcasts and wherever podcasts are available.
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