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PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare

WPVI Philadelphia Names Brian Taff To Succeed Retiring Jim Gardner

Brian Taff has been named as the next anchor for the 6 p.m. newscast on 6ABC/WPVI-TV, the ABC O&O in Philadelphia. Taff will succeed lauded news anchor Jim Gardner when he retires later this month.

by Paul Greeley December 6, 2022 5:22 EST
Brian Taff

Brian Taff has been named as the next anchor for the 6 p.m. newscast on 6ABC/WPVI, the ABC O&O in Philadelphia.

Taff will succeed lauded news anchor Jim Gardner when he retires later this month.

Gardner’s final newscast is scheduled for Dec. 21.

“During my time at Action News, Jim Gardner has become much more than a mentor to me — he’s been a dear friend, a trusted confidant, and a guide for which I’m unendingly grateful,” says Taff. “He will never be replaced on Action News at 6, but it’s the professional honor of a lifetime to be asked to succeed him. It is an important distinction. The baton I am being handed from him has been used to orchestrate the decades-long construction of our foundation ― one built on honesty, integrity, and trust. I intend to honor and build upon that legacy with every single word, every single night.”

Taff, who came to 6abc in 2009, currently co-anchors the noon and 4 p.m. newscasts.

He will remain part of the 4 p.m. team but roll out of the noon anchor chair.

Bernie Prazenica

“I’m excited that Brian Taff will be the next anchor of Action News at 6 p.m. following Jim Gardner’s historic run,” says Bernie Prazenica, WPVI’s GM. “Over the last 13 years, Brian has displayed the knowledge, skill and talent that the Delaware Valley expects from Action News. Now, with Brian and Rick Williams in place, we can continue to serve our viewers for many years to come.”

Tom Davis

“Brian is a very hardworking and talented journalist who loves the Delaware Valley,” says Tom Davis, WPVI’s VP of news. “He is committed to the creative storytelling that impacts our communities. Jim is also excited about Brian taking on this new role.”


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Tags: 6ABC/WPVI-TV, Bernie Prazenica, Brian Taff, Jim Gardner, Market Share, Paul Greeley, Tom Davis, TVNewsCheck

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