Bernie Prazenica

WPVI, mired in last place in the news ratings in the 1960s, changed its format, leading to four straight decades of TV ratings dominance in Philadelphia.

WPVI Philadelphia doesn’t just broadcast the parade, it produces it in its entirety. More than 10,000 parade volunteers, marchers, dancers, singers and performers will participate in the parade this year. “We take enormous pride in presenting this wonderful parade to the city we love,” said Bernie Prazenica, WPVI’s general manager.