The Stephen Arnold Music team has been busy with exciting projects for tourism, experiential, broadcast, streaming and film. What they have in common are interesting challenges, diverse needs and impactful sonic branding solutions.
The Stephen Arnold Music (SAM) team has been busy with projects for tourism, experiential, broadcast, streaming and film. What they have in common are interesting challenges, diverse needs and impactful sonic branding solutions. These audio strategies helped drive immersive, emotional engagement in content, social media, and in-person experiences.
Here’s a rundown of some recent projects:
WETA Washington– Sonic Rebrand
Stephen Arnold Music created an all-new group sonic rebranding for PBS member station WETA Washington. WETA’s channels include WETA UK, PBS World, WETA Metro, WETA Classical and the PBS Kids. This identity and custom music package created a cohesive identity across all platforms, channels, and original programming. In fact, this sonic brand has been rated by SoundOut, the world leader in testing for audio branding, as one of the fastest growing sonic brands in the country!
Catchy Comedy
Weigel Broadcasting needed a fresh sonic brand for its newest diginet, Catchy Comedy, featuring a lineup of classic TV comedies. The music puts the viewer in the right emotional state with a catchy, five-note sonic signature that becomes the foundation of this new, playful network.
TILT | 360 Chicago
Stephen Arnold Music helped take TILT – Magnicity’s thrill ride at the 360 Chicago Observation Deck (at the top of the formerly named John Hancock tower) – to an even higher level. It’s compelling to see it, but with this soundtrack, it’s even more exciting to FEEL it!
The Hill TV
SAM created a sonic signature package that evokes The Hill’s unique political journalism with a distinctive, infectious sound that is consistently used on idents, intros, teases, and other elements. It’s a departure from typical news themes, with great energy and versatility to work with a wide range of political and news topics, while appealing to a younger news audience as well.
NewsNation
SAM helped NewsNation in launching its recent news shows Cuomo, Elizabeth Vargas Reports, On Balance and The Hill. NewsNation is the fastest growing national cable news network reaching 70 million television households across the United States.
Tinsley Advertising – Key West
Working with Tinsley Advertising on this tourism campaign, SAM was asked to create an audio brand that reflected Key West’s quirky and diverse island vibe by bringing the sound of the Keys to life as much as the sights. The result makes the Florida Keys stand out as an even more inviting travel destination over a sea of other choices.
CNN – News Central
SAM worked with CNN to premiere its new daytime news blocks, from 9 a.m.-noon and 1-4 p.m. ET weekdays, to bring a more dynamic and illustrative approach to their already legendary news presence. The result is powerful sonic statement reflecting the immersive and visual storytelling of these new offerings.
Rozam Media
As an international media company specializing in film and music, Rozam Media needed a distinctive audio identity. Translating as “Lion” in Arabic, Rozam’s brand attributes embody strength, pride and uniqueness with the emotional touchpoints of trusted, daring and inspiring. The result? A rousing sonic brand performed by all live players that perfectly encapsulates the brand’s bold components.
Who’s Talking to Chris Wallace – Max/CNN
SAM developed a new sonic theme and custom show package for Who’s Talking with Chris Wallace. currently in its third season on Max (formerly HBO max) and CNN. This campaign’s distinctive theme featured all-live orchestra elements. which reflected the wide-ranging topics and personalities of this in-depth interview show.
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