NewsNation, Nexstar Media’s nascent cable network, is set to launch a new promotional campaign across the country in September. “What you hear and see in this campaign is very much a decidedly different tone of voice,” says Jonathan Killian, NewsNation’s VP of creative marketing and brand communication.
I like to write about interesting developments at local TV stations in news, marketing, or sales. And I contend that something interesting happens at every local TV station every day. Especially these days.
Hundreds of people will be holding their breaths Saturday night, because, for the first time, the winners of the 2020 National Edward R. Murrow Awards will be announced live during the virtual event.
A week after a rare weather event called a derecho hit eastern Iowa causing massive destruction, reporters in Cedar Rapids say there hasn’t been enough national network TV or cable news coverage.
In a video interview with Steve Kazanjian, Promax’s CEO, and Rick Swanson, Promax’s VP of marketing and programming, they explain why this year’s virtual station summit might be the best one yet.
Everything’s bigger in Texas. Even investigative journalism. Find out why KXAN Austin’s latest investigation involved almost two dozen people in news, digital, production and marketing, and how the station balances that content on TV and digital platforms across all the Nexstar stations in the Lone Star State.
The interactive watch party hosted by WCMH, Nexstar’s NBC affiliate in Columbus, Ohio, was also made available to all the Nexstar TV stations. “So if they were watching on desktop, they could click the options with their mouse, or if they were watching on their phone, they could tap the screen to vote,” said Haley Townsend, WCMH’s digital director.
The event is the first of its kind devoted to exploring every part of the OTT value chain for news organizations from content/programming to back end technology and monetization.
Stephen Arnold Music delivers new music to CNN, Sony Interactive, PBS, and China Global Television Network, reinforcing its claim to be the World Leader in Sonic Branding.
Lyle Schulze was once general manager of WCTI in New Bern, N.C. He emailed me to comment on how WCTI survived Hurricane Florence. “They are to all be commended for their perseverance and courage to continue to deliver life-saving information to the viewers of eastern North Carolina.”