Rick Lewchuk, former CNN marketing VP, is working with several TV stations to help them with their news marketing. “We talk about focusing on where they need to have growth right now.”
The Stephen Arnold Music team has been busy with exciting projects for tourism, experiential, broadcast, streaming and film. What they have in common are interesting challenges, diverse needs and impactful sonic branding solutions.
NewsNation, Nexstar Media’s nascent cable network, is set to launch a new promotional campaign across the country in September. “What you hear and see in this campaign is very much a decidedly different tone of voice,” says Jonathan Killian, NewsNation’s VP of creative marketing and brand communication.
I like to write about interesting developments at local TV stations in news, marketing, or sales. And I contend that something interesting happens at every local TV station every day. Especially these days.
Hundreds of people will be holding their breaths Saturday night, because, for the first time, the winners of the 2020 National Edward R. Murrow Awards will be announced live during the virtual event.
A week after a rare weather event called a derecho hit eastern Iowa causing massive destruction, reporters in Cedar Rapids say there hasn’t been enough national network TV or cable news coverage.
In a video interview with Steve Kazanjian, Promax’s CEO, and Rick Swanson, Promax’s VP of marketing and programming, they explain why this year’s virtual station summit might be the best one yet.
Everything’s bigger in Texas. Even investigative journalism. Find out why KXAN Austin’s latest investigation involved almost two dozen people in news, digital, production and marketing, and how the station balances that content on TV and digital platforms across all the Nexstar stations in the Lone Star State.
The interactive watch party hosted by WCMH, Nexstar’s NBC affiliate in Columbus, Ohio, was also made available to all the Nexstar TV stations. “So if they were watching on desktop, they could click the options with their mouse, or if they were watching on their phone, they could tap the screen to vote,” said Haley Townsend, WCMH’s digital director.
The event is the first of its kind devoted to exploring every part of the OTT value chain for news organizations from content/programming to back end technology and monetization.