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I’ve been writing Market Share since 2014, and you can see all of the articles, close to 3,000 of them, by visiting Market Share here.

On Market Share, I write about — and show video examples of — innovations, developments and successes in local TV marketing, especially news marketing.

The blog is written with local TV creative managers, marketing directors and their staffs in mind.

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Here’s an approximation of what the Marketing Monday newsletter looks like from Oct. 30. Enjoy!

 

KDFW Consumer Reporter ‘A Marketer’s Dream’ For 20 Years

TVNewsCheck/Market Share | October 30, 2023 | 7:00 am EST

Steve Noviello, Fox O&O KDFW’s consumer reporter, and John Kukla, the Dallas station’s creative services VP, look back through 20 years of collaboration featuring Noviello’s stories and Kukla’s marketing.