TVNewsCheck has launched Marketing Monday, a free weekly newsletter that features the best of Market Share and other marketing articles, delivered to your email inbox every Monday.
TVNewsCheck‘s Marketing Monday is a free weekly newsletter that features the best of Market Share and other marketing articles, delivered to your email inbox every Monday. CLICK HERE to sign up, scroll down and click on the Free, No Cost option, then click on the red Sign Up button.
I’ve been writing Market Share since 2014, and you can see all of the articles, close to 3,000 of them, by visiting Market Share here.
On Market Share, I write about — and show video examples of — innovations, developments and successes in local TV marketing, especially news marketing.
The blog is written with local TV creative managers, marketing directors and their staffs in mind.
But feedback tells me that broadcast group CEOs, and their staffs, station GMs, newsroom staffers, those in sales and other local TV people are also regular readers of Market Share.
One more thing, I’m always looking for story ideas about great local TV news coverage, and local TV marketing, great sales ideas and commercial production, and station hires from your market.
To suggest a story, please reach out to me at [email protected] or at 817-578-6324.
Sign up now for Marketing Monday by creating a Free Membership at TVNewsCheck.com, and choose the FREE option.
Here’s an approximation of what the Marketing Monday newsletter looks like from Oct. 30. Enjoy!
TVNewsCheck/Market Share | October 30, 2023 | 7:00 am EST
Steve Noviello, Fox O&O KDFW’s consumer reporter, and John Kukla, the Dallas station’s creative services VP, look back through 20 years of collaboration featuring Noviello’s stories and Kukla’s marketing.
TVNewsCheck/Market Share | October 25, 2023 | 6:56 am EST
A new historical documentary from WRAL Raleigh, N.C., Ghosts in the Stadium, examines the unknown past of four iconic football stadiums in the Carolinas. “I had no idea the secrets we’d uncover at these sites,” says Cristin Severance, WRAL investigative documentary producer.
TVNewsCheck/Market Share | October 26, 2023 | 7:39 am EST
The campaign, “Know My Neighborhood,” introduces viewers to an inside perspective and guided tour of area neighborhoods conducted by people who know them best, the residents.