For more than two decades, KCCI’s partnership with the Marine Corps on Toys for Tots has raised millions of dollars. The outreach effort has become a holiday tradition for families across central Iowa and has helped more than half a million children.
KCCI, Hearst’s CBS affiliate in Des Moines, Iowa, joined the U.S. Marine Corps for the 2023 Toys for Tots program.
The station, along with sponsors American Equity, IBEW 347 and Fareway, have collectively raised more than $204,000 to date through a live telethon, point-of-sale collections and multiple toy drives.
On Dec. 12, KCCI hosted the year’s largest toy drive event. It used the full array of its broadcast and digital platforms with an announcement campaign, web articles on KCCI.com, social media posts, news coverage and a live half-hour special.
The effort drew donors bearing nearly 5,646 toys to dropoffs in West Des Moines. A live telethon raised $21,285.
For more than two decades, KCCI’s partnership with the Marine Corps on Toys for Tots has raised millions of dollars. The outreach effort has become a holiday tradition for families across central Iowa and has helped more than half a million area children.
“Thanks to our customers and employees for making the season bright with their generosity and commitment to the U.S. Marines Corps Toys for Tots program,” says Reynolds W. Cramer, Fareway’s CEO. “We are proud to support children and their families through this beloved, annual holiday tradition.”
“Our generous viewers continue to make us proud to lead this annual tradition,” says Brian Sather, KCCI’s GM. “We are also grateful to Fareway, American Equity, IBEW 347 and their employees who pour their heart and soul into helping ensure no child in Iowa goes without a toy during the holidays.”
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