At the Promax Station Summit in Las Vegas last week, one session, Zero Budget Magic, Doing More With Nothing, showcased promos done by local TV stations with a lot of imagination and practically no budget. Watch all 45 spots shown in the session.
If you were at Promax Station Summit in Las Vegas last week and attended the session, Zero Budget Magic, Doing More With Nothing, you’ve seen these once. Now you can watch every one again as many times as you want.
To the many more who weren’t there – writer/producers in creative services and marketing producers, news directors and general managers – you can watch the promos in a variety of categories to see what other stations are doing to recruit viewers. Feel free to customize these ideas and use them at your own station.
It is extremely rare for any local TV station to have any kind of budget to produce news promos. So, nearly everything stations produce in-house to promote themselves is done with imagination, and little more. In this session, it is the only currency allowed in spots submitted from stations across the country.
These are clever, even genius ideas and concepts well-executed.
Here are all 45 spots shown in the session, Zero Budget Magic.
NOTE: A special thank you to Marty Iker of Iker Creative for the presentation.
Using Local Talent
KMGH, Denver
KVVU, Las Vegas
KTAL, Shreveport
Voice of the People, Testimonials
KING, Seattle
WJXX/WTLV
WTMJ, Milwaukee
WTVF, Nashville
Drone Power
KTUU, Anchorage
KJRH, Tulsa
WTVF, Nashville
WTOC, Savannah
Editing
WTVR, Richmond
KENS, San Antonio
WXYZ, Detroit
WWBT, Richmond
KLST, San Angelo, Texas
Graphics
WXII, High Point, North Carolina
KOKH, Oklahoma City
WBFF, Baltimore
Bally Sports Florida
Something Out of Almost Nothing
WTVR, Richmond
WTVF, Nashville
KMAC, Lubbock
Give Me Some Props
WTTV, Indianapolis
WCSC, Charleston
WJXT, Jacksonville
WNCN, Raleigh
WBBH, Ft, Myers
Bragging Rights
KING, Seattle
KOCO, Oklahoma City
WRC, Washington, DC
KOLR, Springfield, Missouri
Truth and Integrity
KGW, Portland, Oregon
KDKA, Pittsburgh
KREM, Spokane
KNXV, Phoenix
Covid Relief
KDVR, Denver
KHQ, Spokane
KNOE, Monroe, Louisiana
Leave ‘Em Laughing
KPRC, Houston
WOOD, Grand Rapids, Michigan
KOVR, Sacramento
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Thanks for pointing it out, it’s fixed.
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Very nice. BTW it’s KMGH not KHMG.