Rob Thomas, marketing director at KAUZ Wichita Falls, Texas, shared a recent promo that I think makes great use of on-air examples as evidence to back up claims of being the first alert station. I believe that sometimes TV station creative services ought to think of themselves as lawyers in front of a jury, trying to convince them that your station is guilty of great coverage. Show me the evidence.
WPIX, Tribune’s CW affiliate in New York City, sent a news crew down to three countries in Central America, Honduras, El Salvador and Guatemala, to report what conditions are like there. WPIX reporter Cristian Benavides and photographer Kenneth Pelczar spent a week there in late April. Benavides and Pelczar did live reports from the ground while there and, on their return, are sifting through all the material they gathered for a series of reports on WPIX’s newscasts titled, Trapped in the Triangle.
The investigation, Toxic School Water, revealed that officials in Metro Nashville Public Schools were keeping test results showing toxic lead in schools’ drinking water from parents, principals and the public.
Since 1951, the Wisconsin Broadcasters Association is the only trade association which supports, promotes and represents all radio and television broadcasters in Wisconsin. The WBA’s membership is composed of 95% of all radio and televisions stations in Wisconsin, as well as associate member companies who provide services to the state’s broadcasting industry.
TVNewsCheck’s MediaJobCenter was busy last week. Jobs were posted by 5 different broadcast companies, some well-known like Cox and Meredith, and some by lesser known media companies like Lockwood, Waypoint and Morgan Murphy.
Eau Claire, Wis., about 90 miles east of Minneapolis, broke the record for the most snowfall in February with 53 inches. Andrew Felix, promotion and creative services director at Gray’s WEAU, the NBC affiliate there, saw it as a marketing opportunity.
Watch winning examples from KPRC Houston; WDIO Duluth; KARE Minneapolis; WVUE New Orleans; WTHR Indianapolis; KCCI Des Moines; KDVR Denver; and KNTV San Francisco. The Sigma Delta Chi Awards date back to 1932, when the Society of Professional Journalists (then called Sigma Delta Chi) first honored six individuals for contributions to journalism.
WPTV’s Protecting Paradise specials focused on multiple environmental issues, ranging from beach bacteria and turtles to aquaculture, which aired during WPTV’s morning news and its 5 o’clock news every day during Earth Week. “WPTV’s significant commitment to environmental issues is being made with the consultation of who matters most to us, our viewers and our community,” said Lloyd Bucher, WPTV’s general manager.
WBFF receives awards across consumer, investigative, public service and feature categories. “We are incredibly proud of our talented roster of journalists who are dedicated to uncovering and elevating important issues in their communities and keeping our viewers informed,” said Scott Livingston, Sinclair’s senior vice president of news.
KBJR, Quincy’s NBC-CBS affiliate in Superior, Wis., aired a half-hour special last Thursday titled, Our New Weather, a joint effort between the station’s news department and creative services department.