Two TV Stations Help Provide 27 Million Meals In Their Markets
January 21st, 2022 by Paul GreeleyTwo local TV stations, KING in Seattle, and WMTV in Madison, Wisconsin, have separately helped raise nearly 27 million meals for food banks to feed the hungry in their markets.
Nate Mills Is New CSD At WBRC Birmingham
January 21st, 2022 by Paul Greeley“Nate has obvious talent and I look forward to having him work alongside our incredible creative services department here at WBRC and taking our #1 station to new heights,” says Collin R. Gaston, WBRC’s GM.
Sinclair Accepting Applications For Diversity Scholarship Program
January 20th, 2022 by Paul GreeleyThe primary goal of the scholarships is to help students from diverse backgrounds, who reflect Sinclair’s audiences nationwide, complete their education and pursue careers in broadcast journalism, digital storytelling and marketing.
TV News Investigators Are Often Viewers Last — And Best — Hope
January 19th, 2022 by Paul GreeleyBoth KXAN Austin, Texas, and KING Seattle have made investigative journalism the foundation of their branding. But what about the reporters who do the leg work? What’s their take on the stations’ branding?
Sinclair’s Producer Academy Offers A Reality Check For Journalism Students
January 18th, 2022 by Paul GreeleySinclair Broadcast Group just completed its fifth annual Producer Academy for college students interested in pursuing a career in broadcast news. What’s Sinclair’s message to these students? And what is it hearing back?
KAKE’s Nostalgic Promo Makes A Promise To Viewers
January 13th, 2022 by Paul GreeleyKAKE’s campaign, succinctly titled Trust, seeks to answer one prevailing question: Why should the public trust local news?
Building Brands On Investigative Journalism
January 10th, 2022 by Paul GreeleyTwo TV stations — Tegna’s KING Seattle and Nexstar’s KXAN Austin, Texas — are using investigative journalism to differentiate themselves from their competitors. How do they make the station’s intermittent investigations into a reason to watch their news all the time? And is it successful?
KMGH Raises $400K For Colorado Wildfire Victims
January 6th, 2022 by Paul GreeleyKMGH, branded as Denver7, Scripps ABC affiliate in Denver, launched a campaign through its Denver7 Gives nonprofit to raise funds for victims of the Boulder wildfires the night the fires broke out, according to the station.
KDVR-KWGN Helping Boulder Wildfire Victims
January 5th, 2022 by Paul GreeleyThe fast-moving fire forced nearly 35,000 residents to evacuate and at least one shopping center was destroyed. Within 12 hours of igniting, the fire became the state’s most destructive in terms of structures lost.
WGCL Says Hiring Monica Kaufman Pearson Was A ‘No-Brainer’
January 4th, 2022 by Paul GreeleyJust 10 days into Gray’s ownership of WGCL, the Atlanta-based company wooed Monica Kaufman Pearson out of retirement to join the CBS affiliate. Pearson is well-known in Atlanta for her 37 years as news anchor on WSB, where she was the first Black female evening anchor in the city.