Opioid abuse may be the most covered topic in local news. Hardly a day goes by without coverage of some shocking incident. The problem affects every ZIPcode, every age group, every income. Just last week in Centerville, Ohio, an airline pilot and his wife were found dead from a drug overdose involving opioids by the […]
Christine Baron’s Taking A Hike From WPTV
What an adventure awaits Christine Baron! Frankly, I’m not man enough to attempt what this lady’s mapped out for herself over the next few months. Christine, the creative services director at WPTV, Scripps’ NBC affiliate in West Palm Beach, Fla., is going to hike the Appalachian Trail, alone, carrying a 30-pound pack, from Harper’s Ferry, […]
NFL Head Coach Has Side Job Narrating D-Day Doc
If Bill Belichick decided to wear all of his Super Bowl rings at the same time, he’d proably need two hands — unless one ring fits on his thumb. Belichick, the head coach of the New England Patriots, has achieved what no other coach in the National Football League has: He’s won a record five […]
WREX Gives Rockford Viewers A Drone’s Eye-View
It’s not the cost of a drone camera that’s the challenge. It’s the training, licensing and FAA requirements that are the obstacles keeping drones from being standard equipment in every videographer’s kit. But the day those disappear is not far off. And I think that’s great for local TV news and commercial production operations. https://youtu.be/zReqMiheDgw […]
Viewers Love WGN’s Morning News For Being ‘Real’
WGN Morning News from 6 in the morning until 9 was the top-rated choice for Chicago viewers during February among adults 25-54 for the sixth year in a row. And for the first time, the show was No. 1 in household ratings from 5 to 10 a.m., according to the independent station owned by Tribune. WGN […]
WDIV Uses Its Website To Grow News Ratings
WDIV’s website, ClickOnDetroit.com, continues its winning streak in January. (WDIV is Graham Media’s NBC affiliate in Detroit.) According to the latest comScore data, ClickOnDetroit is the top news and information site in metro Detroit. “One reason ClickOnDetroit did so well,” said Dustin Block, WDIV’s digital executive producer. “is because of our comprehensive coverage of President […]
LBI Media Urges Latino Community To Remain Calm
Do not be afraid. Don’t panic. Live your life normally. This is not a monarchy, it’s a republic. We are with you. That’s the message in a new campaign by LBI Media, (Liberman Broadcasting), the fastest growing, minority owned Spanish language broadcasting company in the U.S. Ever since President Trump was elected, the anxiety level […]
WBOC Launches Squadron Of Six Drones
Don’t expect to see any WBOC’s six drones, or the station’s helicopter for that matter, in the air this morning as a major snowstorm with 40-50 mph winds is draped over the entire East Coast. NOTE: As I write this outside Philadelphia, it’s still dark and wind-driven sleet slashes against the windows like some kind […]
WNEM Claims No. 1 Spot In Social In Flint, MI
WNEM, Meredith’s Flint-Saginaw-Bay City, Mich., CBS affiliate, leads the market in social actions in the past six months according to data from audience insight firm Shareablee, but it’s a close two-station race. WNEM racked up almost 1.4 million social actions in that period, accounting for almost half (42%) of the total engagement generated in the market’s […]
Facebook Likes Local Coverage Of Extreme Weather
On its Local Spotlight Media Blog, Facebook shows some examples of how local news publishers covered February’s extreme weather events around the country. Here are just two local TV examples from the blog. https://www.facebook.com/ABC7/videos/10154266453292452/ https://www.facebook.com/kens5/videos/10158408844980045/ Click here to read the article and see more examples.