Brendan Keefe, chief investigative reporter at WXIA, Tegna’s NBC affiliate in Atlanta, has pretty much been a one-man-band since he was hired as a news photographer in 1991. Today, Keefe is the leader of the investigative team at WXIA, and the corporate trainer for all 60 Tegna stations.
WMC, Gray’s NBC affiliate in Memphis, organized a fundraising event to supply each student in the largest school district in Tennessee with microphone equipped headsets to aid with virtual learning. “This goes to show just how critical local broadcasters can be to a community and our continued relevance in an increasing connected world,” said Jonathan Mitchell, WMC’s general manager.
Although Hurricane Laura, a category 4 hurricane, spared New Orleans, it did hit the coast of Louisiana west of the city hard causing wide-spread destruction, and forcing many to evacuate to New Orleans. So WDSU stepped up and organized a telethon to raise funds to feed the hungry victims. “Our community knows how devastating it can be to lose everything in a hurricane,” said Joel Vilmenay, WDSU’s general manager.
Hannah Campbell is a reporter/multimedia journalist at KAIT, in Jonesboro, Ark. She’s been on the job for three weeks. I was interested in hearing from Campbell on what it’s like, how she’s adjusting and how her college training prepared her for the role.
With the 2020 census nearing the Sept. 30 deadline and an estimated 25 million households still uncounted, the ABC Owned TV stations have organized a one-day-only virtual census phone bank for a nationwide outreach to be held today, Wednesday, Sept. 9th.
Since 2014, NBC and Telemundo owned stations’ Clear The Shelters campaign has helped more than half a million pets find new homes. In Trenton, N.J., a dog that had been living in a shelter for seven years found a new home.
WECT, Grays NBC affiliate in Wilmington, North Carolina, raised more than $50,000 for children in the area who face food security as part of the Stop Summer Hunger Virtual Food Drive.
If ever there was a time to focus and brand news coverage on education, it’s now. What was a reliable, routine, well-oiled machine—the physical act of education, going to school—has turned into chaos and uncertainty due to Covid 19.
“So you thought digital changed the marketing rules? I’d like to introduce you to March 2020,” wrote Tina Veon, creative services director at KDKA, the CBS O&O in Pittsburgh. “Not only did our world change, so did how we effectively market our television stations. And, what’s even more fun, we got to reinvent our marketing plans … weekly.”
Sara Shouhayib, news anchor at KBAK Bakersfield, Calif., is the daughter of Lebanese immigrants who live in Michigan. Shouhayib’s sister and family were in Beirut when the blast occurred. “I wasn’t going to talk about my Lebanese connection, because we’re not supposed to do that as journalists, but my news director and I decided to.”