WCAU and WWSI, NBCUniversal’s NBC and Telemundo stations in Philadelphia, named Paula McDermott as the new Director of Strategic Partnerships. McDermott’s experience, track record, reputation, and intimate knowledge of the Philadelphia market makes her the perfect choice for this critical role.
WCAU and WWSI, NBCUniversal’s NBC and Telemundo stations in Philadelphia, named Paula McDermott as the new director of strategic partnerships.
McDermott has earned the reputation of being one the industry’s savviest marketers and is extremely well regarded throughout the Philadelphia business and nonprofit communities.
Her experience, track record, reputation and intimate knowledge of the Philadelphia market makes her the perfect choice for this critical role.
McDermott was most recently vice president, integrated marketing and business development at WPVI, the ABC O&O in Philadelphia.
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