TV stations across the country continue to lead efforts to help those in need in their communities in a variety of ways.
TVNewsCheck announces the launch of Marketing Monday, a free weekly newsletter that features the best of Market Share and other marketing articles, delivered to your email inbox every Monday.
Meredith’s decision to create two marketing hubs to handle the day-to-day marketing of all its TV stations across the country is underway. “It’s a juggling act,” concedes Danielle Ray, who leads the Phoenix group.
WXIA Atlanta took an innovative approach to address concerns and mistrust over the COVID-19 vaccines. Instead of a reporter interviewing the experts, they turned the questioning over to an Atlanta viewer skeptical of the COVID-19 vaccines, a mom with two kids who was also a caregiver for her live-in elderly mother.
Brendan Keefe, chief investigative reporter at WXIA, Tegna’s NBC affiliate in Atlanta, has pretty much been a one-man-band since he was hired as a news photographer in 1991. Today, Keefe is the leader of the investigative team at WXIA, and the corporate trainer for all 60 Tegna stations.
Karole Honas, the self-described newsroom mom, is retiring from TV news in Idaho. Honas said her “kids” graduated to big markets including Los Angeles, Boston, New York, Atlanta, Portland and Seattle.
Perry Sook, Nexstar Media Group’s chairman and president, says the company is dedicating the equivalent of $120 million this year to promote its national newscast, News Nation. How will that money be spent? What media is being used? And what will the creative be?
CBS 46 Cares, The World of Weather, conducted weekdays at 1:15 p.m. by WGCL’s Chief Meteorologist Jennifer Valdez, is designed to help parents keep their children entertained while learning about the weather in a fun and innovative way.
NewsNet and The Weather Channel have openings for a news reporter/anchor and finance manager at their respective locations in Michigan and Georgia.
New jobs posted last week on TVNewsCheck’s Media Job Center are for Cox Media and Hearst stations in Georgia and Pennsylvania for a news photographer/videographer and a creative services director.