TVNewsCheck announces the launch of Marketing Monday, a free weekly newsletter that features the best of Market Share and other marketing articles, delivered to your email inbox every Monday.
TVNewsCheck has launched Marketing Monday, a free weekly newsletter that features the best of Market Share and other marketing articles, delivered to your email inbox every Monday.
If you’d like us to deliver the best of Market Share to your in-box, sign up for Marketing Monday, and select the FREE option.
I’ve been writing Market Share since 2014, and you can see all of the articles, close to 3,000 of them, by visiting Market Share here.
On Market Share, I write about — and show video examples of — innovations, developments and successes in local TV marketing, especially news marketing.
This column featured a weather promo that just buzzes with believability.
And another highlighted how WCAU Philadelphia created a new show, The Lineup, to court viewers on streaming platforms.
The blog is written with local TV creative managers, marketing directors and staffs in mind, because that’s been my background for 40 years.
But feedback tells me that broadcast group CEOs, and their staffs, station GMs, newsroom staffers, those in sales and other local TV people are also regular readers of Market Share.
I started at an ad agency that counted TV stations in major markets as our clients. I’ve been a writer/producer and marketing manager at several stations, and then a VP of marketing for Nexstar.
One more thing, I’m always looking for story ideas about great local TV news coverage, and local TV marketing, great sales ideas and commercial production, and station hires from your market.
To suggest a story, please reach out to me at [email protected] or at 817-578-6324.
Sign up now for Marketing Monday by creating a Free Membership at TVNewsCheck.com, and choose the FREE option.
WBNS Columbus is seeking a talented and disciplined Brand Manager to help oversee all aspects of its brand. This individual is responsible for facilitating, nurturing and growing the brand and its sub-brands to maximize market share and improve the organization’s competitive position. Reporting to the station’s marketing director, the Brand Manager is a subject matter expert on brand and works inside the station’s marketing department. Click here for more specifics and how to apply.