In advertising, especially in local TV news advertising, authenticity can sometimes be elusive. See how KIRO created authenticity in a promo from start to finish.
WDSU’s Student Connection School Supply Drive is a two-week initiative inviting the community to contribute donations through United Way of Southeast Louisiana (UWSELA) to purchase school supplies that will be distributed directly to the school systems.
Most local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their stations. A former station CSD turned media buyer shares her top recommendations for TV stations when it comes to paid media.
Most local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their stations. A former station CSD turned media buyer gives her insights into what’s new, what’s changing and what her top recommendations are for local TV stations when it comes to paid media.
“We want viewers to see our people how we get to see them every day behind the scenes — down-to-earth and personable,” says Heath Benfield, promotion manager for WFXT, Cox’s Fox affiliate in Boston.
In 2020, local TV news branding and marketing was very different. What about in 2021? What messages are you crafting about your news coverage?
It’s been described as the single bloodiest day in modern American political history, yet it’s also a story held back from most history books. Until now.
At 3 o’clock in the morning in New Orleans, drivers lined up to receive free school supplies from WDSU, Hearst’s NBC affiliate there, as part of the station’s Student Connection School Supply Drive, even though the start time wasn’t until 9.
Local TV promos that move you, enchant you and convince you of the value of local news are on display here in part 4. It’s a historic moment, and local TV news and its marketing are giving voice to viewers, whether they’re marching in the streets, or searching for answers about COVID-19.
Local TV news is where viewers are turning now because the COVID-19 pandemic is a neighborhood story. And it’s not going away any time soon, it appears. Creative services directors from markets in Florida, Virginia and Indiana share their most recent marketing messages. The phrase “information you need” is truer now than maybe it’s ever been.