KIRO’s Unscripted News Image Promo Captures Authenticity
In advertising, especially in local TV news advertising, authenticity can sometimes be elusive. See how KIRO created authenticity in a promo …
WDSU’s School Supply Drive Underway In New Orleans
WDSU’s Student Connection School Supply Drive is a two-week initiative inviting the community to contribute donations through United Way of …
A Media Buyer’s Top Recommendations For Local TV Marketers
Most local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their …
A Guide To Media Buying For Local TV CSDs
Most local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their …
WFXT’s Digital Videos Shine A Light On Talent’s Personalities
"We want viewers to see our people how we get to see them every day behind the scenes — down-to-earth and personable,” says Heath Benfield, …
New 2021 Local TV News Promos
In 2020, local TV news branding and marketing was very different. What about in 2021? What messages are you crafting about your news …
WFTV Reveals 100 Year-Old Massacre Over Voting
It’s been described as the single bloodiest day in modern American political history, yet it's also a story held back from most history …
Drivers Lineup At 3 A.M. For WDSU’s School Supply Drive
At 3 o’clock in the morning in New Orleans, drivers lined up to receive free school supplies from WDSU, Hearst’s NBC affiliate there, as …
The New Us: Local TV Marketing In 2020, Part 4
Local TV promos that move you, enchant you and convince you of the value of local news are on display here in part 4. It’s a historic …
The New Us: Local TV Marketing In 2020, Part 3
Local TV news is where viewers are turning now because the COVID-19 pandemic is a neighborhood story. And it’s not going away any time soon, …
Local TV Marketers Spreading Messages Of Hope, Togetherness
Now, more than ever before, people are turning to local TV news for information they can trust about the changing conditions in their town, …
New News Promos To Start 2020
A search of YouTube reveals some recent news image spots on the air in Australia, Cleveland, Fort Wayne, Sacramento and Jacksonville.
Managing Editor, Account Exec And GSM Openings
New job openings posted to TVNewsCheck's Media Job Center include a managing editor position at a network O&O in Los Angeles, an account …
WFTV Led Hurricane Dorian Coverage On Air And On Digital
Over two days of coverage on Sept. 2-3, WFTV, Cox’s ABC affiliate in Orlando, had 41% of the adults 25-54 audience in all newscasts …
SPT Gears Up For Launch Of ‘Mel Robbins Show’
The Mel Robbins Show, a new one-hour syndicated talk show airing five days a week with Mel Robbins as host, is launching on Sept. 16 …
New TV Jobs In Sales And Creative Services
KIRO, the CBS affiliate, and Cox Media Group in Seattle need a promotion writer/producer who excels at marketing a great news brand, a …
Mike Newman Joins WHBQ Memphis As Creative Services Director
Mike Newman joins WHBQ from Cox’s ABC affiliate in Orlando, WFTV, where he was the senior promotions producer. “My wife Erin and I can’t …
Weather Testimonials And Other New TV News Promos
New image promos from Orlando, Atlanta, Milwaukee and Charlotte that promote trust, celebrate anniversaries, introduce new talent, and …
Judge Judy And Other New Local TV Promos
Here are some new promos from TV stations across the country promoting a morning newscast, a high school football highlights show, Judge …
Back To School And Other New Local Promos
Back-to-school promos, promos that introduce new talent to the morning newscasts, and a promo where the anchor stands on a kitchen counter …
New Weather And Morning News Promos
Here are three new (about a month old) news promos from Charlotte, Memphis and Pittsburgh. Having written and produced many morning news and …
WFTV’s Major Donation To 1,000 Anonymous People
TV stations routinely contribute to their communities in a myriad of ways. Food drives, grants to nonprofits, telethons to help disaster …
WHBQ Devotes Day To Dr. Martin Luther King Jr.
Fifty years ago, on April 4, 1968, Dr. Martin Luther King Jr. was assassinated in Memphis, Tenn., while standing on the second floor balcony …
NBC/Telemundo Helps Eliminate Millions In Medical Debt
NBC and Telemundo Owned Television Stations Group have donated $150,000 to RIP Medical Debt, a nonprofit tackling the medical debt crisis in …
KIRO Pays Off Medical Debts Of 1,000 Viewers
KIRO, Cox’s CBS affiliate in Seattle, and the station’s consumer advocate, Jesse Jones, have relieved the burden of more than $1 million in …
Brand New News Promos And Some Classics, Too
Before you watch this first spot, you need some history. Its roots go all the way back to the 1980s when a concept promo called Home Movies …
How Stations Use News Topicals On Facebook
This is the final part of our five-part series, Building Viewership with News Topicals. Read Part 4 here. Across the country, millions of …
Creativity, Flexibility Drive Best News Topicals
This is Part 4 of our five-part series, Building Viewership with News Topicals. Read Part 3 here. News topicals can take many forms. Some …
Finding And Keeping News Topical Writer/Producers
This is Part 3 of our five-part series Building Viewership with News Topicals. Read Part 2 here. Creative services directors are finding it …
What It Takes To Create Quality News Topicals
This is Part 2 of a five-part series, Building Viewership with News Topicals. Read Part 1 here. Being a news topical writer/producer is one …
WHBQ’s Clever Promo For Front Porch Thieves
I’d like to think that I would have thought of it. That the idea was so obvious, it would have popped into my head the second the topic of …
Atlanta’s WSB Puts A Face On Who Is ‘Alt Right’
They could be your neighbors, or relatives. Some cover their faces with handkerchiefs while others face the camera in suits and ties. They …
WHIO Way Ahead In Dayton’s Social Media
How does a TV station dominate the activity in social media as much as WHIO does in Dayton, Ohio? WHIO has almost five times the number of …
WJAX-WFOX Hurries New Set Ahead Of Hurricanes
If there’s a major weather event headed to your market, you want to be able to have everything in place in your studio to provide your …