At 3 o’clock in the morning in New Orleans, drivers lined up to receive free school supplies from WDSU, Hearst’s NBC affiliate there, as part of the station’s Student Connection School Supply Drive, even though the start time wasn’t until 9.
Local TV promos that move you, enchant you and convince you of the value of local news are on display here in part 4. It’s a historic moment, and local TV news and its marketing are giving voice to viewers, whether they’re marching in the streets, or searching for answers about COVID-19.
Local TV news is where viewers are turning now because the COVID-19 pandemic is a neighborhood story. And it’s not going away any time soon, it appears. Creative services directors from markets in Florida, Virginia and Indiana share their most recent marketing messages. The phrase “information you need” is truer now than maybe it’s ever been.
New jobs posted to TVNewsCheck’s Media Job Center include an opening in creative services for a producer-writer-editor at a Cox’s Boston Fox affiliate, WFXT.
Now, more than ever before, people are turning to local TV news for information they can trust about the changing conditions in their town, their city, county and state due to the coronavirus. And local TV marketers are responding with messages of hope and optimism, togetherness and kindness. Not the usual themes of local TV news promotion, but maybe the ones we need to hear right now.
A search of YouTube reveals some recent news image spots on the air in Australia, Cleveland, Fort Wayne, Sacramento and Jacksonville.
New job openings posted to TVNewsCheck‘s Media Job Center include a managing editor position at a network O&O in Los Angeles, an account exec opening in Memphis and a general sales manager opening in Cincinnati.
New opportunities posted to TVNewsCheck’s Media Job Center include openings in creative services, news and traffic from Cox, Gray, Paxton Media and Fox.
Over two days of coverage on Sept. 2-3, WFTV, Cox’s ABC affiliate in Orlando, had 41% of the adults 25-54 audience in all newscasts combined. During that time, WFTV.com set new benchmarks with page views, sessions and video content plays that reached into the millions.
New jobs posted last week on TVNewsCheck’s Media Job Center are for Cox Media and Hearst stations in Georgia and Pennsylvania for a news photographer/videographer and a creative services director.