“We want viewers to see our people how we get to see them every day behind the scenes — down-to-earth and personable,” says Heath Benfield, promotion manager for WFXT, Cox’s Fox affiliate in Boston.
New jobs posted to TVNewsCheck’s Media Job Center include openings for a marketing and promotions producer for Cox and a digital content producer for Hearst.
In 2020, local TV news branding and marketing was very different. What about in 2021? What messages are you crafting about your news coverage?
New jobs posted to TVNewsCheck’s Media Job Center include openings for a creative services photographer-editor and a promotions producer and assignment editors for Cox, Nexstar, Capitol Broadcasting and Quincy stations.
New jobs posted to TVNewsCheck’s Media Job Center include openings for an assistant news director, a general sales manager, and a creative services photographer-editor for Sinclair, Quincy and Cox stations.
New jobs posted to TVNewsCheck’s Media Job Center include openings for sales managers at Nexstar and Cox stations, a morning anchor at a Gray station, and a weather anchor/MSJ at a Standard Media station.
It’s been described as the single bloodiest day in modern American political history, yet it’s also a story held back from most history books. Until now.
At 3 o’clock in the morning in New Orleans, drivers lined up to receive free school supplies from WDSU, Hearst’s NBC affiliate there, as part of the station’s Student Connection School Supply Drive, even though the start time wasn’t until 9.
Local TV promos that move you, enchant you and convince you of the value of local news are on display here in part 4. It’s a historic moment, and local TV news and its marketing are giving voice to viewers, whether they’re marching in the streets, or searching for answers about COVID-19.
Local TV news is where viewers are turning now because the COVID-19 pandemic is a neighborhood story. And it’s not going away any time soon, it appears. Creative services directors from markets in Florida, Virginia and Indiana share their most recent marketing messages. The phrase “information you need” is truer now than maybe it’s ever been.