WOI And KCWI Donate $7,000 To Des Moines Food Pantries
June 18th, 2021 by Paul Greeley“We know the need is great in central Iowa when it comes to on-going food insecurity issues,” says David Loving, WOI’s GM, “and these two great organizations deserve our support for their efforts to make a real difference.”
Yanks, Mets ‘Play Ball’ On WPIX
March 24th, 2021 by Paul Greeley“Since 2017, we’ve been the over the air home to both the Mets and the Yanks,” says Dave McDonald, WPIX’s promotion manager, “so for our seasonal launch campaigns we like to go as big as we can.”
The Weather Channel’s New Branding Campaign Finds Joy Outside
January 8th, 2021 by Paul GreeleyThe Weather Channel is airing a quieter new brand campaign with no mentions of accuracy, no boasts about power of Doppler radar and no shots of weathercasters being blown over by howling winds.
The First Days As A Local TV Marketing Director
December 11th, 2020 by Paul GreeleyWhere do you start? What areas of the marketing operations should get your attention? What process should you examine that might yield immediate results?
WPIX’s Happy Holiday Promo Lifts New Yorkers’ Spirits
December 11th, 2020 by Paul Greeley“We wanted to be sure we struck the right note given the quality of life and the struggles of so many in the time of Covid,” said Dave McDonald, WPIX’s promotions manager.
Now, More Than Ever, TV Stations Offer Their Communities A Helping Hand
December 7th, 2020 by Paul GreeleyTV stations help their local communities in countless ways, year after year. Right now, the need to help is much greater because of the pandemic. And many stations continue to respond.
New Syndicated Show Features Dog Rescue Stories
October 27th, 2020 by Paul GreeleyA new docu-series telling stories about dogs, and the people who rescue them, premiered on TV stations in 200 markets. To The Rescue follows stories that intertwine the work of animal rescue organizations, municipal animal shelters, transporters, behaviorists and foster families to reveal what it really takes to help the most at-risk dogs find their forever families.
Dayton Kids Have Gotten 500K Coats Thanks To WDTN’s 37-Year Campaign
October 16th, 2020 by Paul GreeleyThe one constant about local television is change. But for the past 37 years, the one constant that hasn’t changed at WDTN is a community campaign called Coats for Kids.
WUAB’s New Program Will Make Cleveland Viewers Scream
October 15th, 2020 by Paul GreeleyAnd that’s the point.
WCWJ’s Looking For Outstanding Achievers In The African American Community
July 21st, 2020 by Paul GreeleyWho are they? What have they done so that’s inspirational? People in Jacksonville can nominate who they think deserves recognition for their positive contributions.