CW affiliate

“We know the need is great in central Iowa when it comes to on-going food insecurity issues,” says David Loving, WOI’s GM, “and these two great organizations deserve our support for their efforts to make a real difference.”

“Since 2017, we’ve been the over the air home to both the Mets and the Yanks,” says Dave McDonald, WPIX’s promotion manager, “so for our seasonal launch campaigns we like to go as big as we can.”

The Weather Channel is airing a quieter new brand campaign with no mentions of accuracy, no boasts about power of Doppler radar and no shots of weathercasters being blown over by howling winds.

Where do you start? What areas of the marketing operations should get your attention? What process should you examine that might yield immediate results?

“We wanted to be sure we struck the right note given the quality of life and the struggles of so many in the time of Covid,” said Dave McDonald, WPIX’s promotions manager.

TV stations help their local communities in countless ways, year after year. Right now, the need to help is much greater because of the pandemic. And many stations continue to respond.

A new docu-series telling stories about dogs, and the people who rescue them, premiered on TV stations in 200 markets. To The Rescue  follows stories that intertwine the work of animal rescue organizations, municipal animal shelters, transporters, behaviorists and foster families to reveal what it really takes to help the most at-risk dogs find their forever families.

The one constant about local television is change. But for the past 37 years, the one constant that hasn’t changed at WDTN is a community campaign called Coats for Kids.

And that’s the point.

Who are they? What have they done so that’s inspirational? People in Jacksonville can nominate who they think deserves recognition for their positive contributions.