WSFL, Tribune’s CW affiliate in Miami, created some custom promos in-house that yielded some impressive ratings growth for various time periods.
Yesterday, TV and radio stations across the state held a tornado relief telethon, Together for Alabama, that was coordinated by the Alabama Broadcasting Association. “Broadcasters are always there for the communities they serve and at times like these, we bring everyone together in a way like no other,” said Sharon M. Tinsley, Alabama Broadcasters Association’s president.
Not many local TV marketing departments get the chance to create long-form content like a four-part documentary. But the team at New York’s WPIX welcomed the challenge. “I think if you went to most creative services shops in the country, you would find a lot of frustrated filmmakers who would be dying to do something like this,” said Heath Benfield, the series creator.
WISH, a CW affiliate, is partnering with Girls Inc. of Greater Indianapolis to increase leadership development for girls throughout the area. “With WISH and The CW’s support, Girls Inc. is able to provide programming to the supergirls of Indianapolis so they have the tools to be the super leaders of tomorrow,” said Elyssa Campodonico-Barr, Girls Inc. president.
WPIX’s David Hyman, the station’s VP of marketing and creative services, will be inducted into the NY NATAS Silver Circle, an honor bestowed on those who have devoted a quarter of a century or more to the television industry and have made significant contributions to the New York television market.
Images from five high-profile news stories are the basis of a new mobile print campaign for WPIX being seen all over New York City. The station’s coverage of these stories is paying dividends. “I think it has a lot to do with why people are watching PIX and why our ratings are improving,” said David Hyman, WPIX’s marketing and creative services VP.
In Florida, the unofficial state bird is jokingly referred to as the construction crane. So WSFL in Miami used that icon as the basis of a series of promos to highlight programming changes.
“No person should go a day without a coat to keep them warm for the cold winter ahead,” said Joe Abouzeid, WDTN’s general manager. And to that end, the station in Dayton begins its 35th year of collecting coats to distribute to those less fortunate.
“I want to combine my skills as a journalist with my marketing experience to help a TV station where I know just about everybody. I can’t wait to get started,” says the new Director of Brand and Creative Development for the Fox and CW affiliates in Hartford-New Haven, Conn.
The award comes on the heels of a successful campaign to raise $850,000 for St. Jude Children’s Research Hospital and the giveaway of a beautiful home to a deserving viewer.