WPIX’s David Hyman, the station’s VP of marketing and creative services, will be inducted into the NY NATAS Silver Circle, an honor bestowed on those who have devoted a quarter of a century or more to the television industry and have made significant contributions to the New York television market.
Images from five high-profile news stories are the basis of a new mobile print campaign for WPIX being seen all over New York City. The station’s coverage of these stories is paying dividends. “I think it has a lot to do with why people are watching PIX and why our ratings are improving,” said David Hyman, WPIX’s marketing and creative services VP.
In Florida, the unofficial state bird is jokingly referred to as the construction crane. So WSFL in Miami used that icon as the basis of a series of promos to highlight programming changes.
“No person should go a day without a coat to keep them warm for the cold winter ahead,” said Joe Abouzeid, WDTN’s general manager. And to that end, the station in Dayton begins its 35th year of collecting coats to distribute to those less fortunate.
“I want to combine my skills as a journalist with my marketing experience to help a TV station where I know just about everybody. I can’t wait to get started,” says the new Director of Brand and Creative Development for the Fox and CW affiliates in Hartford-New Haven, Conn.
The award comes on the heels of a successful campaign to raise $850,000 for St. Jude Children’s Research Hospital and the giveaway of a beautiful home to a deserving viewer.