E W Scripps

Rather than simply reporting on the increase in youth crime, WXMI Grand Rapids, Mich., is leading an initiative, A Path Forward, that seeks to connect families with crucial resources, address obstacles, celebrate successes and create lasting change.

An investigation by WTVF, Scripps’ CBS affiliate in Nashville, made it all the way to national prominence when Jimmy Kimmel used the story to make fun of Rep. Andy Ogles of Tennessee.

KSTU in Salt Lake City released a new promo during the Super Bowl that uses the lyrics of Utah’s official state song, Utah, We Love Thee. “We started with an idea of a love letter to Utah,” says Darcy Stapleford, KSTU’s senior news promotion producer.

During November and December, WPTV, Scripps’ NBC affiliate in West Palm Beach, held its annual WPTV Food for Families food drive, sponsored two Delray Beach holiday events, the Heart Association’s Heart Walk and organized an inspiring holiday toy drive.

Welcome to another episode of Checking In, a Market Share feature in which we survey local TV marketing and creative services directors. Today, we check in with Phil Wrobel, who’s been the creative services director for the E. W. Scripps stations in Detroit, WXYZ, the ABC affiliate and WMTD, an independent station, for going on 7 years.

WXYZ in Detroit has created unique and authentic promos approved by the anchors. “I was very, very pleased with the result,” one says.

TVNewsCheck‘s eighth annual NewsTECHForum takes place tomorrow both in person and via live stream from the New York Hilton. Broadcast executives representing “a wide cross-section of representation will lead discussions about how the news product and technology intersect,” says Michael Depp, TVNewsCheck editor, and executive producer of this year’s NewsTECHForum.

Television executives from E.W. Scripps, Tegna and the NAB will assess what progress the industry is making toward diversity and inclusion among its ranks and in front of its news cameras in an Aug. 13 TVNewsCheck Working Lunch webinar. Register here.

All this week, Scripps TV stations are working directly with high schools in their communities to produce original pieces of student journalism. Here are some examples of that collaboration.

Ty Carver, founder of Carver Talent, a national recruiting firm specializing in placing media professionals, outlines why he thinks the recruiting challenges have changed, the impact of consolidation and why he feels recruiting has gotten tougher in recent years.