“We wanted to be sure we struck the right note given the quality of life and the struggles of so many in the time of Covid,” said Dave McDonald, WPIX’s promotions manager.
TV stations across the country may be looking at their morning news ratings and wondering where the viewers went. WOOD Grand Rapids, Mich., did and came up with a campaign that tied its morning news into NBC’s Today.
Since the beginning of the pandemic, food insecurity has doubled in general and tripled for households with children in Iowa. “The generosity of our viewers demonstrates the power of local broadcasters to help meet the critical needs in their communities,” said Brian Sather, KCCI’s general manager.
How well are news executives managing the technology that helps news teams produce more content for more platforms? Join the conversation Thursday at 1 p.m. ET.
TV stations help their local communities countless ways, year after year. These days, the need for food, warm clothes, toys, and Thanksgiving turkeys is much greater because of the pandemic. And stations are responding to the need.
Turkeys using Zoom for a virtual meeting? Hey, even gobblers need to practice social distancing. Check out this promo from WPVI, the ABC-owned affiliate in Philadelphia.
Not many TV stations can point to a community project they’ve sponsored for 39 years. And even though this year’s Food for Friends will be slightly different due to COVID-19, kudos to WDTN for keeping a needed tradition like this going for such a long time.
It’s been described as the single bloodiest day in modern American political history, yet it’s also a story held back from most history books. Until now.
“South Florida viewers continue to choose 7 NEWS for coverage of the most important stories, like this historic election,” said Alice Jacobs, WSVN’s news director.
Chris Daniels, chief reporter at KING Seattle, has been captured on camera at least 32 times drinking with local and state politicians. “I just don’t want to do politics the way it has been done in the past.”