WTLV-WJXX Jacksonville Demonstrates The Positive Power Of Viewer Testimonials
July 28th, 2021 by Paul Greeley“Testimonials are your best research audience,” says Kristin Joyal, marketing director for WTLV and WJXX in Jacksonville, Fla. “It doesn’t get more honest or closer to the truth at a time when people demand it.”
KELO News Anchor Returns After Motorcycle Accident
July 23rd, 2021 by Paul GreeleyDon Jorgensen, KELO’s 6 and 10 P.M. anchor in Sioux Falls, South Dakota, along with his wife, were in a serious motorcycle accident over Memorial Day weekend. Both spent five nights in the hospital where they both had surgeries. The station followed Jorgensen’s accident, recovery and return in a series of on-air news stories.
KOMO Viewers Say ‘Eric’s Heroes’ Makes Their World Better
July 19th, 2021 by Paul GreeleyKOMO in Seattle airs a story every week from an on-going series called Eric’s Heroes, generating tens of thousands of comments filled with loving, emotional examples of how the series has touched their hearts.
TV Stations Continue Helping Their Communities
July 1st, 2021 by Paul GreeleyTV stations across the country continue to lead efforts to help those in need in their communities in a variety of ways.
A Media Buyer’s Top Recommendations For Local TV Marketers
June 29th, 2021 by Paul GreeleyMost local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their stations. A former station CSD turned media buyer shares her top recommendations for TV stations when it comes to paid media.
A Guide To Media Buying For Local TV CSDs
June 28th, 2021 by Paul GreeleyMost local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their stations. A former station CSD turned media buyer gives her insights into what’s new, what’s changing and what her top recommendations are for local TV stations when it comes to paid media.
KTNV’s 65th Anniversary Special Reels Off Las Vegas History
June 21st, 2021 by Paul GreeleyKTNV, the Scripps-owned ABC affiliate, produced an hour-long special for its 65th anniversary of broadcasting that’s uniquely Las Vegas. It follows the Sin City’s history of colorful characters, Hollywood celebrities and mobsters through the boom times and the busts, from Elvis and the Rat Pack in the 50s to today. The one constant? The principles of journalism “haven’t changed throughout the decades,” says Emily Atuna, KTNV’s executive producer.
WOI And KCWI Donate $7,000 To Des Moines Food Pantries
June 18th, 2021 by Paul Greeley“We know the need is great in central Iowa when it comes to on-going food insecurity issues,” says David Loving, WOI’s GM, “and these two great organizations deserve our support for their efforts to make a real difference.”
WLS Chicago’s Cheryl Burton Gives $5,000 To High School Students For College
June 17th, 2021 by Paul GreeleyCheryl Burton, an anchor/reporter for WLS Chicago, presented Cheryl Burton Lindblom Scholarships to two students from her alma mater, Lindblom Math and Science Academy. Each received $5,000 towards the college of their choice.
Get Creative — TVN Is Looking For ‘How To’ Ideas
June 16th, 2021 by Paul GreeleyTVNewsCheck is sharing installments of “How To,” our original video series that solicits innovative, practical and actionable advice from TV experts in news, technology, sales and marketing. TV creatives, put your thinking caps on and tell us what topics you’d like to see explained.