“Our community needs us now more than ever,” said Trisha Rayner, Freestore Foodbank’s VP of externa affairs. “A virtual food drive helps keep everyone safe. For every dollar we can provide 3 meals and $25 helps provide groceries for a family.”
One doesn’t normally think of local TV news and its marketing as a source of inspiration. But lately, it’s had its moments.
Nexstar is hosting a live virtual town hall meeting on the coronavirus across 9 stations in 4 states tonight at 7. Mississippi Governor Tate Reeves along with Mississippi’s State Health Officer, Dr. Thomas Dobbs will address the state’s response during the hour-long virtual meeting from the studios of WJTV-TV in Jackson, Mississippi. The live event will be broadcast and streamed by stations in Mississippi, Tennessee, Alabama, and Louisiana.
“In terrible times like this pandemic, this was an example of a city and region at its best,” said Erik Schrader, WOIO’s general manager. “I received a text from one of our charities when I asked them about the results. They said it best. ‘It was the generosity of those who had little to give because they have little themselves. That’s Cleveland’.”
All Sinclair-owned outlets are engaging in on-air, digital and social media efforts to support this effort, and the company will match donations up to $100,000. The campaign raised more than $100,000 on the first day and to date, the amount is approaching $350,000.
“We started with user-generated videos from local comedians, radio personalities and restaurants,” said WCIU’s Steve Bailey. “The videos are real people talking about one of Chicagoans’ greatest passions, their food. We are delivering Chicago Food To Go on multiple broadcast platforms to maximize our support for local restaurants.”
WVUE, Gray’s Fox affiliate in New Orleans, together with all the Gray-owned stations in Louisiana, are airing a series of concerts that will feature numerous artists based throughout the state singing from their front porches, living rooms, backyards, or wherever they find themselves quarantined.
“With so many schools canceled and families looking for way to keep their students engaged we were proud to offer this learning opportunity to our community,” said Ike Walker, KVLY’s general manager.
“As children, families, and seniors across the Heartland continue to struggle with the impact of the COVID-19 pandemic, many find themselves in the unfamiliar position of seeking emergency food assistance,” said Brian Barks, Food Bank for the Heartland’s president.
WRAL, Capitol Broadcasting Company’s NBC affiliate in Raleigh, North Carolina, is partnering with the United Way of the Greater Triangle for a virtual telethon today to support local nonprofits providing critical resources including food, hygiene supplies, childcare, and housing support for residents throughout the COVID-19 pandemic.