WBRZ Sees A Sure Thing In Sports Betting Programming
June 14th, 2021 by Paul GreeleyAs Louisiana moves closer to legalizing online sports betting, WBRZ, Manship’s ABC affiliate in Baton Rouge, is betting heavily that programs dedicated to those who gamble on sports is the next step for the online sports betting industry to transition from advertising on local TV to programming there.
WTMJ Earns Cronkite Award For Pandemic Unemployment Investigation
June 11th, 2021 by Paul GreeleyDuring its months-long investigation, the TMJ4 I-Team regularly reported on Wisconsin’s overly complicated and neglected unemployment system, which collapsed under the pressure of the pandemic. It helped 83 people collect nearly $400,000 in unemployment back pay.
WTVO’s High School Quiz Show Wins By Every Measure
June 7th, 2021 by Paul GreeleyWTVO in Rockford, Ill., just completed the seventh season of its high school quiz show, Bergstrom Stateline Quiz Bowl. The station has aired 230 episodes so far. “It has been just hugely successful,” says David Rydell, chairman of the Bergstrom Manufacturing company, the show’s title sponsor.
KSLA Shreveport Doc Prompts Police Changes
June 1st, 2021 by Paul GreeleyLocal police officers responding to 911 calls in the Shreveport area sometimes encounter people suffering mental breakdowns, often leading to tragic results. KSLA’s Breakdown: The Frontline Response to the Mental Health Crisis documentary led to a change in how the area’s first responders react to psychiatric emergencies.
KTTV’s ‘Rising Up’ Docuseries Traces LA’s Social Justice Movement
May 24th, 2021 by Paul GreeleyKTTV Los Angeles is airing Rising Up, a five-part docuseries, all this week in place of its normal 6 p.m. newscast. The series weaves together more than 25 interviews with activists, thought-leaders, law enforcement, politicians, journalists and protesters to tell the stories of the social justice movement in Los Angeles.
Morgan Murphy Stations Fighting Vaccine Hesitancy
May 20th, 2021 by Paul GreeleyMorgan Murphy Media’s TV stations committed their resources over one day to fight vaccine hesitancy, reaching viewers and listeners in 11 states.
KRBK’s New Morning Promo is Jumping, Literally
May 19th, 2021 by Paul GreeleyKRBK Springfield, Mo., has a new morning promo that takes the idea of jump-starting your day to a whole new level. And to demonstrate that, the station needed a trampoline.
WTMJ’s ‘Milwaukee Tonight’ Promises Good News
May 17th, 2021 by Paul GreeleyResearch told WTMJ that their viewers want more positive news and the station’s response was the weeknightly Milwaukee Tonight. Local viewers and news directors across the country are already embracing it.
WFXT’s Digital Videos Shine A Light On Talent’s Personalities
May 6th, 2021 by Paul Greeley“We want viewers to see our people how we get to see them every day behind the scenes — down-to-earth and personable,” says Heath Benfield, promotion manager for WFXT, Cox’s Fox affiliate in Boston.
Sales Leader Opening For TVNewsCheck
May 3rd, 2021 by Paul GreeleyAre you organized, entrepreneurial and completely committed to consultative selling? If so, we’d like to meet with you to see if you will fit into our small, highly accomplished team.