In the hit CBS comedy, Young Sheldon, the main character is a child prodigy, academically gifted in the sciences. In a promo campaign for WBOC’s Dan Satterfield, the station’s chief meteorologist, the spots depict Satterfield as a child resembling young Sheldon.
How often do we read about teachers using their own money to buy supplies for their students because of cash-strapped school systems? This is a great example of how TV station news operations can, and do, hold community leaders accountable.
South Florida’s WSVN, the Fox affiliate owned by Sunbeam, is looking for a creative services director to continue its tradition of innovative promos, eye-catching visuals, and cutting-edge set designs.
A new set that resembles a trendy downtown apartment that’s been converted from industrial space is now the workplace for the newscasts at WDAF in Kansas City. “What we ended up with is a mix of old and new, gritty and modern; just like KC,” said Danielle Ray, creative services director.
8,000 people in need are warmer today thanks to WAVY’s 10 On Your Side Coats for Families campaign. This is the most to date in the station’s 20-plus years of hosting the campaign.
Several local TV affiliates in Philadelphia are making sure that Eagles fans are getting as much double coverage of the game as they can handle. Special programming before and after the game, and live reports from New Orleans are just some of the coverage fans can enjoy.
Local TV news broadcast companies all around the country, like Tegna, Cox, and the ABC-owned stations, are using Megaphone TV’s live polling, live voting and live trivia on social and on-air to drive and hold viewers during their newscasts. “We look at it as something that helps us connect with our viewers and helps our viewers connect with us, and it gets our viewers to be heard,” said Rhonda LaVelle, WXYZ Detroit’s news director.
The Share Your Holidays campaign kicked off on Nov. 30 as members of the WSAW/WZAW staff walked along the Wausau Holiday Parade, collecting non-perishable food and monetary donations. With zero overhead cost, a significant portion of Share Your Holidays continued success can be attributed its sponsors: River Valley Bank, JX Enterprises and Wagner Shell. Station staff helped raise over $3,000 themselves.
Easy to recognize with their call letters emblazoned on the sides and their dish on top, perhaps no other hardware involved in the news gathering process says TV news like the news van. So it makes sense to use TV station news vans as part of the marketing. Here are some examples.
WVUE’s late fringe sports programming is a hit for viewers, beating the kings of comedy, Kimmel, Colbert and Fallon. See how WVUE is promoting these sports specials almost every night of the week.