Fox

Eight TV stations in New York and Pennsylvania will broadcast Buffalo Bills pre-season games, potentially reaching more than 4.2 million viewers.

“Our aim was to connect the Buffalo Bills with as many fans as possible across New York State and into Pennsylvania,” said a principal Buffalo Bills owner.

Back-to-school promos, promos that introduce new talent to the morning newscasts, and a promo where the anchor stands on a kitchen counter talking to a viewer are just a few new local TV news promos shown here. Don’t miss the ‘Elvis is leaving the building’ promo at the bottom.

Austin Kellerman has been the news director for Nexstar at their stations in Little Rock and Abilene for the past 10 years. Long enough to have learned some valuable lessons.

Lesson 1. Don’t promise what you can’t deliver.

“I want to combine my skills as a journalist with my marketing experience to help a TV station where I know just about everybody. I can’t wait to get started,” says the new Director of Brand and Creative Development for the Fox and CW affiliates in Hartford-New Haven, Conn.