WVUE New Orleans February Ratings Strongest In Its History
March 11th, 2021 by Paul GreeleyDuring the February 2021 ratings period, WVUE, branded as Fox 8, led all other stations Monday through Friday in morning, evening and late newscasts.
Nexstar’s California Stations Host Pandemic Town Hall
March 9th, 2021 by Paul GreeleyThe one-hour virtual town hall will be hosted from the studios of KTXL Sacramento, and has the potential to reach more than 28 million viewers across California.
Meredith’s Marketing Hubs Handle ‘Juggling Act’
March 8th, 2021 by Paul GreeleyMeredith’s decision to create two marketing hubs to handle the day-to-day marketing of all its TV stations across the country is underway. “It’s a juggling act,” concedes Danielle Ray, who leads the Phoenix group.
Graham Media Recognizes Its Stations’ Best News Storytelling
March 2nd, 2021 by Paul GreeleyGraham Media Group announced the winners of its second annual Grahammy Awards. “I am thrilled to honor the best of the best across all of Graham’s markets and to acknowledge the outstanding, creative work our newsrooms produce every day,” says Emily Barr, Graham Media’s president and CEO.
How Austin’s KTBC Survived Covering Extreme Cold
February 23rd, 2021 by Paul GreeleyIt was a week of extreme weather in Austin. Most people had no power, no water and a dwindling supply of food. The employees of KTBC, the city’s Fox O&O, were also dealing with that major story they were covering.
Scripps’ Recognizes Employees Who Went Above And Beyond
February 16th, 2021 by Paul Greeley“The global pandemic, the focus on racial justice and the intense partisanship of 2020 called on us to work harder and smarter than ever, and today we celebrate a few of the many Scripps employees across the country who rose to the occasion,” says Adam Symson, Scripps’ president.
In Memory Of Bruce Lindgren, TV Station Marketing Specialist
February 12th, 2021 by Paul GreeleyIn his 31 years running Lindgren & Associates, Lindgren worked with countless local TV marketing personnel for a variety of broadcast groups across the country. His death prompted an outpouring of love, admiration and thanks from people who worked with Bruce.
Waypoint Media Stations To Unveil New Promos During Super Bowl
February 5th, 2021 by Paul GreeleyThe Super Bowl is annually the most watched television event in the United States. Many CBS affiliates around the country will be taking advantage of that huge audience by airing new branding image promotions.
Scripps Howard Foundation Donates $9 Million To Its Communities
February 3rd, 2021 by Paul Greeley“Never has our mission to create a fully informed world through journalism education, improving childhood literacy and giving back to Scripps communities been more important than it was in 2020,” says Liz Carter, the foundation’s president and chief executive officer.
New 2021 Local TV News Promos
January 22nd, 2021 by Paul GreeleyIn 2020, local TV news branding and marketing was very different. What about in 2021? What messages are you crafting about your news coverage?