Jim Rose

Local TV stations continue to hold fund raisers to help food banks in their communities provide food for the hungry, many of whom are seeking help for the first time due to Covid.

KING, Tegna’s NBC affiliate in Seattle, is airing a series of half-hour specials on racial inequality and social justice titled, Facing Race. The 13 half-hour specials are airing immediately after Sunday Night Football, a highly viewed and coveted time slot for NBC affiliates.

KING launched a refined brand messaging campaign prior to the February sweeps period, reinforcing the mission of KING: finding the truth for all Northwest communities. “Our organization conducted brand workshops to find our strengths and truly define how we cover news and what we’re passionate about,” said Jay Yovanovich, KING’s marketing director.