This is another great example of how TV station marketing can be a force for good. “Seeing the protests first hand, I knew we had to do something from a marketing standpoint,” said Aaron Liversedge, KSHB’s creative services director.
All four news-producing stations decided to join together to send one message to Richmond, Va., viewers. The campaign features the main on-air talent from each station in every spot airing on all four stations. The campaign also showcases each station’s logos and news vans in every spot. “This was a true top-to-bottom team effort. It was a pleasure to work so closely with the creatives in this market, and I am extremely pleased with the results,” said Erik Candiani, WWBT’s marketing director.
In a Zoom interview, you can watch the creative services directors and marketing executives of four local TV stations in Kansas City describe how they all came together as partners to hold an all-day fund raiser to benefit local residents affected by the coronavirus pandemic.
New jobs posted to TVNewsCheck’s MediaJobCenter include openings for a general manager, assistant news director, executive producer, news producers, sales director, digital sales, meteorologists, engineers and reporters in 12 different markets.
KSHB, Scripps NBC affiliate in Kansas City, is seeing and sharing the stories of people helping each other through the coronavirus. It’s part of a campaign called We See You, that recognizes and honors those who are making contributions to others.
“Rather than just one promo,” said Scott Brady, WDRB’s creative services VP, “we launched a whole new news campaign. This was a half-day of tremendous viewing sampling with much of our competitors’ audience tuning in as well! The Strategy was Super Bowl Sunday rather than just the Big Game Ad.”
As you would imagine with the home town team Kansas City Chiefs playing in the Super Bowl, viewership on the Fox affiliate, WDAF, would be high. And the creative services team at Nexstar’s WDAF was ready.
The San Francisco 49ers are playing against the Kansas City Chiefs in the Super Bowl this Sunday. Their appearance in the big game is causing fans across the Bay Area, and even some people who work at KTVU, to come down with some kind of strange fever.
In Kansas City, WDAF got some Kansas City fans together outside, in 14 degree weather, to show their colors. “It’s gets cold here, we play in the cold, our stadium is outside and we tough it,” said Danielle Ray, WDAF’s creative services director.
New TV jobs just posted to TVNewsCheck’s Media Job Center are for a newscast director for Capitol Broadcasting’s WRAL in Raliegh, and a news director for Scripps’ KSHB in Kansas City.