“Too often, we are promoting our technology and not our people,” said Danielle Ray, the creative services director at WDAF. “Every station has great technology, but our people set us apart and how they tell the ‘weather story’ is different. That was our inspiration for these promos.”
A new set that resembles a trendy downtown apartment that’s been converted from industrial space is now the workplace for the newscasts at WDAF in Kansas City. “What we ended up with is a mix of old and new, gritty and modern; just like KC,” said Danielle Ray, creative services director.
Randy Thurman, creative services director at KHSB in Kansas City, sent along some promos for the Kansas City Chiefs which feature a well-known Hollywood actor. Seems the actor is a big fan of the Chiefs and happened to be in town. “I guess the point of it all is never be afraid to ask anyone, even a Hollywood actor, to do something – they might actually say yes,” said Thurman.
KMBC’s debate tonight will include questions from local voters from across the political spectrum. “Keeping viewers informed as they prepare to vote is an enormous responsibility and one of our most important roles as journalists in Kansas City,” said Dan O’Donnell, KMBC’s news director.
WDAF Kansas City wanted to thank its 500,000 Facebook fans with a special day of celebration. Problem was, as the day approached, it didn’t have a half million followers. The solution was a 24-hour Facebook Live marathon. “I don’t know that it’s been done before, but to go 24 hours straight on Facebook Live was quite the feat,” said Danielle Ray, WDAF’s creative services director.