Meredith’s decision to create two marketing hubs to handle the day-to-day marketing of all its TV stations across the country is underway. “It’s a juggling act,” concedes Danielle Ray, who leads the Phoenix group.
What if you knew and could target the exact times where your competitors’ news viewers were watching your station?
TV stations help their local communities in countless ways, year after year. Right now, the need to help is much greater because of the pandemic. And many stations continue to respond.
The nominations include work for television stations in Kansas City, Missouri; Albuquerque, New Mexico; Las Vegas, Nevada; Denver, Colorado; Columbus, Ohio; and Dallas, Texas.
If I were marooned on a tropical deserted island, and had good WiFi, I could keep track of what’s happening in cities and towns all across America all the time on Facebook thanks to local TV.
New jobs posted to TVNewsCheck’s Media Job Center include an opening for a creative services director at Nexstar’s WDAF, the Fox affiliate in Kansas City.
“It’s an honor to look back at the past five decades and reflect on the impact the station has had on the Kansas City area community,” said Kathleen Choal, KSHB’s general manager. Throughout August, KSHB will feature numerous stories and impactful moments over the years, while looking forward to the role it will play in the months, years and decades to come.
Local TV marketers are navigating new territory so far in 2020, one few could have seen coming. In March, routine and normal turned into uncertainty and fear as the pandemic spread around the country. But what about now? What are your plans going forward?
This is another great example of how TV station marketing can be a force for good. “Seeing the protests first hand, I knew we had to do something from a marketing standpoint,” said Aaron Liversedge, KSHB’s creative services director.
All four news-producing stations decided to join together to send one message to Richmond, Va., viewers. The campaign features the main on-air talent from each station in every spot airing on all four stations. The campaign also showcases each station’s logos and news vans in every spot. “This was a true top-to-bottom team effort. It was a pleasure to work so closely with the creatives in this market, and I am extremely pleased with the results,” said Erik Candiani, WWBT’s marketing director.