The nominations include work for television stations in Kansas City, Missouri; Albuquerque, New Mexico; Las Vegas, Nevada; Denver, Colorado; Columbus, Ohio; and Dallas, Texas.
Stephen Arnold Music, often referred to as the most-heard, least-known composers in the world, reaching more than 500 million homes worldwide every day, has nine finalist nominations in this year’s Promax North America Station Summit Awards.
The nominations include work for television stations in Kansas City, Mo.; Albuquerque, N.M.; Las Vegas; Denver; Columbus, Ohio; and Dallas.
Winners of the 2020 competition will be announced Dec. 9.
The company’s nominees:
WDAF Kansas City
This Is Our KC
Use of Original Music in a Promo
WDAF FOX 4 used its 70th anniversary to roll out an inspirational promo celebrating its community’s resilient spirit. The music’s insistent beat and melody reflects the incredible diversity and unstoppable energy of Kansas City.
KRQE Albuquerque
My Fair New Mexico
Use of Original Music in a Promo
As part of a station rebrand, the campaign focused on the station’s connection to New Mexico. The theme song reflects New Mexican culture and instrumentation, including Native American influences, to emotionally connect viewers to their pride of place and the TV station brand.
KTNV Las Vegas
Good Morning Las Vegas
Program Specific Promo/Image Promo-News, Use of Music with Original Lyrics
KTNV chose the Academy Awards broadcast to launch a spirited promotional campaign for Good Morning Las Vegas. Set to an upbeat, irresistible and memorable song, the campaign pays tribute to Las Vegas and the morning show’s role in helping people get a rousing start to their day.
KDVR Denver
We’re On It
Application or Website Promotion: Video-Based
Teasing the premiere of the station’s new theme song, the news team previewed the piece on-camera. Stephen Arnold Music compiled reactions and responses and featured them on the station social and digital media channels, setting the stage for the audience to eagerly anticipate this rousing, heartfelt, proud anthem.
KTXA Dallas
Triple C
Use of Music with Original Lyrics
KTXA’s brand position, Courts, Clues and Comedy, focuses on comfortable and funny shows you know well. To refresh the campaign, Stephen Arnold Music used fun, memorable music and clever, original lyrics to evoke emotion and imprint the entertaining message in the minds of viewers.
WSYX Columbus
Good Day Columbus
General Branding/Image: News Station Image/Program Specific Promo—News
This energetic, feel-good promo for Good Day Columbus certainly sticks in your head! The irresistible, fun track brings a jolt of danceable energy to this morning image campaign and combines with a bouncy, pop-style “music video” feel showcasing the lovable morning show personalities.
NOTE: Got a Promax Station Summit Award nomination you want to share? Send it along and let’s talk about it.
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