KTLA Debuts New Studio And Set To Celebrate 75th Anniversary
November 18th, 2022 by Paul GreeleyThe high-tech set utilizes over forty, 86-inch HD monitors on the back wall video array and several presentation areas. In addition, there are five large LED panel displays for the main anchor desk area, weather center, and additional performance area.
KTLA Celebrates 75th Anniversary With Help From Stephen Arnold Music
August 24th, 2022 by Paul GreeleyTo mark its 75th anniversary, KTLA collaborated with Stephen Arnold Music to create a song highlighting the station’s unique connection to the city of Los Angeles.
KTLA’s ‘Morning News’ Celebrates Its 30th Anniversary
July 29th, 2021 by Paul Greeley“In 1991 we launched a format wildly different and inventive for its time, whose success would eventually shape the way morning news was broadcast in markets across the country,” says Scott Altus, KTLA’s creative services director.
The New Us: Local TV Marketing In 2020, Part 4
July 31st, 2020 by Paul GreeleyLocal TV promos that move you, enchant you and convince you of the value of local news are on display here in part 4. It’s a historic moment, and local TV news and its marketing are giving voice to viewers, whether they’re marching in the streets, or searching for answers about COVID-19.
Scott Altus Heads To LA’s KTLA As Director Of Creative Services
June 5th, 2020 by Paul GreeleyScott Altus is making the 1,200 mile move from KOMO in Seattle to KTLA in Los Angeles. He will start his new position June 22nd.
General Manager Opening At Nexstar’s KTLA
October 28th, 2019 by Paul GreeleyThis is a rare opportunity for an experienced, enthusiastic and highly-engaged broadcasting executive to work alongside and lead an impressive group of professionals producing some of the very best local television in the U. S.
TV Promos That Cost Zero, 40 Of Them
June 26th, 2019 by Paul GreeleyAt the Promax Station Summit last week in Las Vegas, attendees filled the room for the session Zero Budget Magic, to see how imagination, and little more, is the only currency allowed in spots submitted from stations across the country. Here are all 40 of them.
Marketing Local TV News Choppers, Part 1
January 16th, 2019 by Paul GreeleyTV stations have been using helicopters to broadcast images from the air since 1958. And since then, stations have been marketing and advertising their choppers as part of their news brand. And as the aircraft have gotten more high tech, so have the promos.