Local TV promos that move you, enchant you and convince you of the value of local news are on display here in part 4. It’s a historic moment, and local TV news and its marketing are giving voice to viewers, whether they’re marching in the streets, or searching for answers about COVID-19.
Scott Altus is making the 1,200 mile move from KOMO in Seattle to KTLA in Los Angeles. He will start his new position June 22nd.
This is a rare opportunity for an experienced, enthusiastic and highly-engaged broadcasting executive to work alongside and lead an impressive group of professionals producing some of the very best local television in the U. S.
At the Promax Station Summit last week in Las Vegas, attendees filled the room for the session Zero Budget Magic, to see how imagination, and little more, is the only currency allowed in spots submitted from stations across the country. Here are all 40 of them.
TV stations have been using helicopters to broadcast images from the air since 1958. And since then, stations have been marketing and advertising their choppers as part of their news brand. And as the aircraft have gotten more high tech, so have the promos.