To mark its 75th anniversary, KTLA collaborated with Stephen Arnold Music to create a song highlighting the station’s unique connection to the city of Los Angeles.
KTLA, Nexstar’s CW affiliate in Los Angeles, is celebrating its 75th anniversary. KTLA was the first commercially licensed television station in the western United States, beginning operations in January 1947.
KTLA was the first station in the world to get a news chopper, according to a May 2015 article in LAist, a popular local blog.
Here’s a video showing the helicopter’s first successful test flight. KTLA put its first chopper in the skies in July of 1958, which was, according to announcer Jay Elliot, “television’s first airborne remote coverage unit — a flying television picture that actually transmits a picture onto your screen while it is in actual flight.”
Using a helicopter to transmit a live picture over television is among a history of firsts for KTAL news.
To mark its 75th anniversary, KTLA collaborated with Stephen Arnold Music to create a song highlighting the station’s unique connection to the city.
Taking its name from the station’s familiar tagline “LA’s Very Own,” the song supports a multifaceted branding campaign focused on the city’s people and spirit.
Conceived by KTLA Creative, the music image campaign is a montage of colorful lifestyle vignettes and sweeping landscape cinematography captured throughout Southern California.
KTLA Creative’s team included Scott Altus, director of creative services; Kenneth Johnson, special projects producer; Bobby Mathews, senior writer/producer and editor Daniel Navarrete.
“The creative team from Stephen Arnold Music understood immediately what we were looking for and produced a song that connects emotionally and is very melodic and memorable,” Altus says.
He adds that most of the visuals are not staged, but reflect real people and real events.
“It’s not a heavily produced piece,” says Chad Cook, Stephen Arnold Music’s creative director. “The song called for a sparse, acoustic style, but it hits all the emotional checkpoints.”
The song will be used in branding spots of varying length throughout KTLA’s landmark 75th year.
New Jobs Posted To TVNewsCheck
CLICK HERE to see new jobs posted to TVNewsCheck including openings for engineers, news directors, producers, technical operators, anchors and MMJs.
Comments (0)
Reader Interactions