WTAE Chronicles Pittsburgh’s Holiday Traditions
December 20th, 2018 by Paul GreeleyChronicle: Pittsburgh’s Holiday Traditions highlights the remarkable ways the holidays come alive for families in western Pennsylvania. The hour-long program follows the old customs, new traditions and hidden celebrations of the season.
Take A Selfie, Get A Free WDTN T-Shirt
December 18th, 2018 by Paul GreeleyShoppers take a selfie in front of the machine and then post it on Twitter or Instagram, and voila, a free t-shirt dispenses from the machine.
TV News Vans As Moving Marketing Icons
December 17th, 2018 by Paul GreeleyEasy to recognize with their call letters emblazoned on the sides and their dish on top, perhaps no other hardware involved in the news gathering process says TV news like the news van. So it makes sense to use TV station news vans as part of the marketing. Here are some examples.
WFOR Earns DuPont Award For Everglades Documentary
December 14th, 2018 by Paul GreeleyMiami’s WFOR hour-long documentary explored the deeper environmental, political and social roots of Florida’s contaminated Everglades. “It is an incredible honor to know that our team has won the 2019 Alfred I. duPont-Columbia University Award honoring outstanding audiovisual reporting in the public interest,” said Liz Roldan, WFOR’s news director.
WGN Drive-Up Toy Campaign Starts Tomorrow Morning
December 13th, 2018 by Paul GreeleyExpect traffic delays around Chicago’s WGN studios tomorrow morning as viewers will be driving up and dropping off toys as part of WGN Morning News Drive-Thru Toy Drive. Last year, viewers and companies donated over 25,000 toys.
KSBW’s Holiday Drive Passes $2 Million Mark
December 12th, 2018 by Paul GreeleyKSBW’s 32nd Share Your Holiday event this year pushed the all-time total to $2,181,000 raised for Central Coast families in need. “Our Central Coast Community came together as one, and this year’s results will make a great impact to those in need” said Joseph W. Heston, KSBW’s general manager. “We are all deeply moved and humbled by the kindness of our viewers.”
WTVM Celebrates 65 Years Of Broadcasting
December 11th, 2018 by Paul GreeleyWorking at or owning a local TV station is temporary. Many worked there before you, leaving their impression on the viewers who live in the market. WTVM in Columbus, Georgia, is celebrating its 65th anniversary through the eyes of the people who worked there through the ages.
WPTV Collects 100 Tons Of Food For The Hungry
December 10th, 2018 by Paul GreeleyWPTV in West Palm Beach teamed up with schools, local businesses and civic and charitable organizations to help fight hunger. “While unfortunately hunger can’t be resolved with one campaign alone, we at WPTV are grateful to our community for stepping up and helping those suffering in our community,” said GM Lloyd Bucher.
WCVB Fundraiser Helps Gas Explosion Victims
December 7th, 2018 by Paul GreeleyWCVB, the Hearst ABC affiliate in Boston, raised more than $350,000 to help those still struggling in the aftermath of a gas line disaster in September that caused explosions and more than 80 individual fires in Massachusetts. “We experienced first-hand the staff’s warmth, sincerity, and generosity; and it is clear why WCVB Channel 5 is such a trusted community partner,” said Carol Lavoie Schuster of the Greater Lawrence Disaster Relief Fund team.
KNTV Documentary Toasts California’s Wine Industry
December 7th, 2018 by Paul GreeleyAmerica’s Wine Country introduces viewers to some of the growers, innovators and dreamers whose stories shape not only the wine they lovingly craft, but the larger story of wine in the Bay Area. “After watching the film we hope viewers will stop and think about the story behind the label the next time they uncork a bottle of local wine,” said Stacy Owen, KNTV’s general manager.