WSFA Montgomery Addresses Vaccine Fear In Live Special
March 18th, 2021 by Paul Greeley“We feel a program with trusted community leaders and health experts had a chance to better inform communities, especially ones of color about the facts surrounding the vaccine,” says Scott Duff, WSFA’s news director.
WBAL Baltimore To Stream Special On Race And Equity
March 17th, 2021 by Paul GreeleyThe special, To Be An American: Identity, Race And Justice, featuring a wide array of thought leaders from across the nation, is a special project from Matter of Fact with Soledad O’Brien, the nation’s most-watched syndicated public affairs program,
How TV Stations Are Connecting With Their Communities
March 12th, 2021 by Paul GreeleyTV stations make meaningful contributions and connections in a variety of beneficial ways with their communities. Here’s a round-up of how some stations are helping and serving their communities.
WVUE New Orleans February Ratings Strongest In Its History
March 11th, 2021 by Paul GreeleyDuring the February 2021 ratings period, WVUE, branded as Fox 8, led all other stations Monday through Friday in morning, evening and late newscasts.
Meredith’s Marketing Hubs Handle ‘Juggling Act’
March 8th, 2021 by Paul GreeleyMeredith’s decision to create two marketing hubs to handle the day-to-day marketing of all its TV stations across the country is underway. “It’s a juggling act,” concedes Danielle Ray, who leads the Phoenix group.
KXXV Takes Viewers ‘Traveling Texas With Ann Harder’
March 4th, 2021 by Paul GreeleyKXXV, Scripps ABC affiliate in Waco, Texas, is bringing back Ann Harder, a news anchor who retired in 2020, for a new semimonthly segment connecting viewers with people, places, and things all uniquely Texan.
WMLW Milwaukee Answers Viewers’ Vaccine Questions On Live TV
March 4th, 2021 by Paul GreeleyWMLW, Weigel Broadcasting’s independent station in Milwaukee, held an hour-long, live Q&A with an expert health panel answering viewer questions regarding COVID vaccine.
Graham Media Recognizes Its Stations’ Best News Storytelling
March 2nd, 2021 by Paul GreeleyGraham Media Group announced the winners of its second annual Grahammy Awards. “I am thrilled to honor the best of the best across all of Graham’s markets and to acknowledge the outstanding, creative work our newsrooms produce every day,” says Emily Barr, Graham Media’s president and CEO.
WXIA Taps Skeptical Mom Viewer For Vaccine Reporting
March 1st, 2021 by Paul GreeleyWXIA Atlanta took an innovative approach to address concerns and mistrust over the COVID-19 vaccines. Instead of a reporter interviewing the experts, they turned the questioning over to an Atlanta viewer skeptical of the COVID-19 vaccines, a mom with two kids who was also a caregiver for her live-in elderly mother.
WBTS Boston’s Black History Tribute Is Pure Poetry
February 26th, 2021 by Paul GreeleyWBTS, the NBC-owned affiliate in Boston, branded as NBC10 Boston, used an original poem about Boston’s Black history to create videos celebrating Black History Month. Robert Poulton, NBC10’s VP of brand and marketing, reached out to me on social media to share the station’s work.