LA’s KNBC Sends Daniella Guzman To Tokyo Olympics
July 21st, 2021 by Paul GreeleyDaniella Guzman, KNBC’s morning anchor, will report on local athletes and stories across all newscasts and digital platforms. More than 100 athletes from Southern California are expected to compete in Tokyo.
KTTV’s ‘Rising Up’ Docuseries Traces LA’s Social Justice Movement
May 24th, 2021 by Paul GreeleyKTTV Los Angeles is airing Rising Up, a five-part docuseries, all this week in place of its normal 6 p.m. newscast. The series weaves together more than 25 interviews with activists, thought-leaders, law enforcement, politicians, journalists and protesters to tell the stories of the social justice movement in Los Angeles.
Helping Their Communities: It’s What TV Stations Do
November 30th, 2020 by Paul GreeleyTV stations help their local communities countless ways, year after year. These days, the need for food, warm clothes, toys, and Thanksgiving turkeys is much greater because of the pandemic. And stations are responding to the need.
KNBC Teams Up With 300 Food Stores To Fight Hunger
November 25th, 2020 by Paul GreeleyRight now, demand is skyrocketing at Southern California food banks. So KNBC is partnering with the more than 300 Ralphs and Food 4 Less food stores to help feed hungry families.
Stations Using Magis Media To Differentiate Election Coverage
October 9th, 2020 by Paul GreeleyTV stations are finding that new election software from Magis Media can be the differentiator for their station on election night. Ease of use, real-time mapping and a visually pleasing display all lead to better storytelling, they say.
‘Newsroom Mom’ TV Anchor Retiring After 36 Years
August 28th, 2020 by Paul GreeleyKarole Honas, the self-described newsroom mom, is retiring from TV news in Idaho. Honas said her “kids” graduated to big markets including Los Angeles, Boston, New York, Atlanta, Portland and Seattle.
How Nexstar’s $120 Million Will Promote ‘News Nation’
August 21st, 2020 by Paul GreeleyPerry Sook, Nexstar Media Group’s chairman and president, says the company is dedicating the equivalent of $120 million this year to promote its national newscast, News Nation. How will that money be spent? What media is being used? And what will the creative be?
The New Us: Local TV Marketing In 2020, Part 4
July 31st, 2020 by Paul GreeleyLocal TV promos that move you, enchant you and convince you of the value of local news are on display here in part 4. It’s a historic moment, and local TV news and its marketing are giving voice to viewers, whether they’re marching in the streets, or searching for answers about COVID-19.
Scott Altus Heads To LA’s KTLA As Director Of Creative Services
June 5th, 2020 by Paul GreeleyScott Altus is making the 1,200 mile move from KOMO in Seattle to KTLA in Los Angeles. He will start his new position June 22nd.
KCBS-KCAL Holding Fundraiser For Los Angeles Students
April 2nd, 2020 by Paul GreeleyEighty percent of LAUSD students live in poverty. Donations will help provide meals and urgently needed supplies, provide devices, digital libraries and books and help students to continue learning.