KNBC Teams Up With 300 Food Stores To Fight Hunger

Right now, demand is skyrocketing at Southern California food banks. To help meet the need to feed hungry families, KNBC, NBC’s Los Angeles O&O, is conducting a donation drive across the area.

This is third consecutive year for KNBC’s Help 4 The Hungry donation drive to support food banks, but the need is greater than ever.

Demand has skyrocketed during the pandemic which has left neighborhoods and people across Southern California struggling with economic hardships, job losses and homelessness.

So KNBC is encouraging people to donate $1, $5, $10 or more at any of the more than 300 Ralphs and Food 4 Less stores upon checkout.

All donations collected locally will benefit regional food banks in Los Angeles, Orange, Riverside, San Bernardino and Ventura counties.

“We are proud to step up and do our part to ensure millions of meals across Southern California are available to those who need it the most and during these unprecedented times,” said Steve Carlston, KNBC’S general manager.

Since 2018, KNBC’s award-winning campaign has raised nearly $1 million in cash donations and provided four million meals across the region. This year, the station hopes to build on its success and make a greater impact.

“The Help 4 The Hungry campaign is a true demonstration of partnership between NBC4, Ralphs, Food 4 Less and the regional food banks throughout Southern California,” said John Votava, director, corporate affairs for Ralphs.

“Most importantly, we are grateful for viewers, customers and community supporters who so generously give to the campaign each year. The results of the Help 4 The Hungry campaign further our bold goal of achieving a world with Zero Hunger & Zero Waste.”

Throughout the campaign, KNBC will report about food insecurity in Southern California and how donations can make a difference in people’s lives.

Audiences can watch the reports during the station’s newscasts that air from 4 a.m. to 7 a.m., at 11 a.m., and at 4, 5, 6 and 11 p.m.

Audiences can also watch the reports through the station’s digital, mobile and OTT platforms.

WSET, Sinclair’s ABC affiliate in Lynchburg, Virginia (DMA 69) and also serving Roanoke, is looking for a Director of Engineering to oversee all engineering functions of the station, including, planning of future equipment installations, requirements, and budgetary recommendations; Manage training and hiring processes for engineering staff; Supervise maintenance of computer software, hardware, and local area network applications. Click here for more specifics and how to apply.