WBTS Boston’s Black History Tribute Is Pure Poetry
February 26th, 2021 by Paul GreeleyWBTS, the NBC-owned affiliate in Boston, branded as NBC10 Boston, used an original poem about Boston’s Black history to create videos celebrating Black History Month. Robert Poulton, NBC10’s VP of brand and marketing, reached out to me on social media to share the station’s work.
Nexstar Adds To Its Creative Team At WGN America
February 25th, 2021 by Paul GreeleyWGN America, which will be rebranded on Monday, March 1st, to NewsNation, has announced some promotions and hires to its creative team in Chicago.
‘The Liquidator,’ A Reality Series For Syndication
February 24th, 2021 by Paul GreeleyPPI Releasing announced a 2021 syndication launch for its reality series, The Liquidator. “The Liquidator is well crafted, full of surprises and a lot of fun,” says Ritch Colbert, PPI principal.
How Austin’s KTBC Survived Covering Extreme Cold
February 23rd, 2021 by Paul GreeleyIt was a week of extreme weather in Austin. Most people had no power, no water and a dwindling supply of food. The employees of KTBC, the city’s Fox O&O, were also dealing with that major story they were covering.
WBRC’s Weather Branding Delivers Viewers During Tornado
February 22nd, 2021 by Paul GreeleyWhen a deadly tornado touched down in Birmingham, Ala., during the late news, WBRC’s coverage led the market in household viewers. Station management says strong First Alert branding and an all-hands approach made the difference.
WPVI’s ‘Then And Now’ Promo Honors HS Seniors
February 19th, 2021 by Paul GreeleyIn 2011, WPVI in Philadelphia, created a promo using 3rd graders for its school closing announcements on the news. A remake of that promo pays homage to high school seniors who have had their world turned upside down due to the pandemic.
Chicago’s ‘The U’ Creates New Graphics Entirely In-House
February 18th, 2021 by Paul GreeleyThe process, from start to finish, took about five months. The station used light painting photography to capture the flavor of real Chicago, beyond what the tourists see.
Scripps’ Recognizes Employees Who Went Above And Beyond
February 16th, 2021 by Paul Greeley“The global pandemic, the focus on racial justice and the intense partisanship of 2020 called on us to work harder and smarter than ever, and today we celebrate a few of the many Scripps employees across the country who rose to the occasion,” says Adam Symson, Scripps’ president.
Louisville’s WHAS Highlights ‘Moments That Matter’ For Black History Month
February 15th, 2021 by Paul GreeleyWHAS in Louisville, Ky., is celebrating Black History Month with Moments That Matter, a series of interviews with 28 people in the area revealing the city’s problematic history.
In Memory Of Bruce Lindgren, TV Station Marketing Specialist
February 12th, 2021 by Paul GreeleyIn his 31 years running Lindgren & Associates, Lindgren worked with countless local TV marketing personnel for a variety of broadcast groups across the country. His death prompted an outpouring of love, admiration and thanks from people who worked with Bruce.