WCAU Courts Streaming Viewers With ‘The Lineup’
February 1st, 2021 by Paul GreeleyThe NBC O&O in Philadelphia just launched a news program developed especially for an audience that is doubling every year — streamers.
Examples From This Week’s Scripps-News Literacy Project
January 29th, 2021 by Paul GreeleyThe week aims to promote news literacy as a fundamental life skill and to provide the public with the tools needed to be an informed and empowered populace. But what does that look like when put into practice?
KCCI Focusing On Iowans’ Mental Health This Week
January 27th, 2021 by Paul Greeley”Everyone’s situation is unique, but no one should feel alone,” says Brian Sather, KCCI’s GM. “Our goal is to connect people with others who want to help.”
WJXX Interviews WW II Vets On Deck Of Destroyer
January 26th, 2021 by Paul GreeleyHaving the veterans tell their stories from the deck of USS The Sullivans is a key visual element of a special program WJXX is airing tomorrow, Voices of Valor WWII 75 Years Later.
WDIV’s Evening, Late News Top-Rated In 2020
January 25th, 2021 by Paul GreeleyConsistent branding that resonated with viewers, effective synergy between broadcast and digital and a simple, free marketing tool helped WDIV have a 2020 to remember.
New 2021 Local TV News Promos
January 22nd, 2021 by Paul GreeleyIn 2020, local TV news branding and marketing was very different. What about in 2021? What messages are you crafting about your news coverage?
WXIN-WTTV Hosting Town Hall Tonight On COVID Vaccine
January 21st, 2021 by Paul GreeleyThe program will feature accounts from frontline workers in the health industry, detailing what they have experienced day to day since the beginning of the pandemic.
Pensacola Promo Producer Writes Award-Winning Screenplay
January 19th, 2021 by Paul GreeleyBy day, Stephen Wise is an Addy award-winning creative services producer for WEAR in Pensacola, Florida. By night, he’s a film-maker and screenplay writer whose latest effort is winning awards at film festivals and the attention of potential investors.
Sinclair’s ‘The National Desk’ Starts Today
January 18th, 2021 by Paul GreeleySinclair’s The National Desk, a three-hour morning news program, debuted today on Sinclair’s 190-plus stations. Promising commentary-free news coverage from both local and national perspectives, the program is based out of WJLA’s studios in Washington.
TV Stations Provide Millions Of Meals For The Hungry
January 15th, 2021 by Paul GreeleyLocal TV stations continue to hold fund raisers to help food banks in their communities provide food for the hungry, many of whom are seeking help for the first time due to Covid.