marketing

TV stations have been using helicopters to broadcast images from the air since 1958. And since then, stations have been marketing and advertising their choppers as part of their news brand. And as the aircraft have gotten more high tech, so have the promos.

The Motor City hosts one of the largest auto shows in the country, and WXYZ has complete coverage of the week–long event including a half-hour special this Saturday night.

Chrissy Funk, WPEC’s creative service director, says her creative team worked crazy shifts, shooting all hours, to gather imagery for this brand campaign featuring custom music from Noise Distillery.

This spot isn’t really about snow at all. I like this spot because it didn’t resort to scary news footage of snow. Instead, its simple studio production using fake snow and happy meteorologists dovetailed with its message.

Several local TV affiliates in Philadelphia are making sure that Eagles fans are getting as much double coverage of the game as they can handle. Special programming before and after the game, and live reports from New Orleans are just some of the coverage fans can enjoy.

The documentary exposes allegations that the school covered up nearly three decades of sexual abuse on campus and shielded teachers accused of abusing students from prosecution. “If it weren’t for our investigative team’s reporting, many of these allegations may have never come to light,” said Stephanie Adrouny, KNTV’s news director.

Steve Riley, the director of marketing for Cox’s Atlanta ABC affiliate, WSB, is retiring after 42 years in local TV news marketing. “It’s been a great ride and I’m so fortunate to have worked for this wonderful company for over four decades, and to retire as a lifelong member of Cox.”

Christian Mengel, the creative services director at KDRV, the ABC affiliate in Medford, Oregon, wants to know what’s happening in your creative services shop.  “I’d love to continue reading and seeing things that are happening within creative/marketing departments.”

Sponsored by TVNewsCheck and the Broadcast Education Association, the Disrupt the News challenge seeks entries that generally stick to the programming flow of a local TV newscast, but make the format more attractive to younger audiences, especially millennials.

California Live takes viewers across the state to experience must-see destinations, a diverse culinary scene, thrilling adventures, and everything top-of-mind to Californians. “The show will introduce viewers to newsmakers, celebrities and people who make our state great,” said Steve Carlston, KNBC’s general manager.