marketing

Scott Brady, the creative services director for WDRB, faced a difficult marketing dilemma in September. He had to promote the station’s new 5 o’clock newscast without mentioning the name or showing the face of one of the newscast’s anchors.

The University of Central Florida, Orlando’s hometown university, has announced a new endowed journalism scholarship in the name of Wendy Chioji.

WGN Morning News is having its sixth annual drive-thru food drive, with all donated food going to the Greater Chicago Food Depository, tomorrow morning from 5 to 10 and is inviting viewers to stop by.

Since 1982, the Food for Friends campaign has collected and distributed over 13 million food items to families in need through The Foodbank of Dayton and other food pantries throughout the Miami Valley.

The KOATs for Kids coat drive began on November 18th and ends on December 20th. Donations will be collected at all area partner locations. “Every year, we are amazed at the outpouring of support, said Lori Waldon, KOAT’s general manager.

Every day until Thanksgiving, KSTP St. Paul, Minn., reporters and anchors select a charity to highlight on-air as part of the station’s new Why We Give campaign.

During the November sweeps, to promote the special reports, WPEC wanted the promos to have a tone of authenticity. “The entire promos are taken from the anchor’s answers, sound-bites, and an announcer tag,” said Brent Struense, WPEC’s creative services director.

The 10 On Your Side Coats for Families drive, now in its 27^th year, teams up with local businesses, non-profits, churches, Girl Scouts of the Colonial Coast, and Entercom Radio group to make the mission possible.

New job posts on TVNewsCheck’s Media Job Center include an opening for a brand manager at a broadcast group’s headquarters, and a writer/producer for a station in the nation’s capital.

At WAVY, Nexstar’s NBC affiliate in Portsmouth, Virginia, one of their commercial producers created a spot for a local restaurant that led to a sizable increase in business. “Zak just hit it out of the park,” said Brian Radford, owner of The Butcher’s Son, a restaurant with two locations in the Chesapeake area of Virginia.