WBTS Boston’s Black History Tribute Is Pure Poetry
February 26th, 2021 by Paul GreeleyWBTS, the NBC-owned affiliate in Boston, branded as NBC10 Boston, used an original poem about Boston’s Black history to create videos celebrating Black History Month. Robert Poulton, NBC10’s VP of brand and marketing, reached out to me on social media to share the station’s work.
WBRC’s Weather Branding Delivers Viewers During Tornado
February 22nd, 2021 by Paul GreeleyWhen a deadly tornado touched down in Birmingham, Ala., during the late news, WBRC’s coverage led the market in household viewers. Station management says strong First Alert branding and an all-hands approach made the difference.
Scripps’ Recognizes Employees Who Went Above And Beyond
February 16th, 2021 by Paul Greeley“The global pandemic, the focus on racial justice and the intense partisanship of 2020 called on us to work harder and smarter than ever, and today we celebrate a few of the many Scripps employees across the country who rose to the occasion,” says Adam Symson, Scripps’ president.
In Memory Of Bruce Lindgren, TV Station Marketing Specialist
February 12th, 2021 by Paul GreeleyIn his 31 years running Lindgren & Associates, Lindgren worked with countless local TV marketing personnel for a variety of broadcast groups across the country. His death prompted an outpouring of love, admiration and thanks from people who worked with Bruce.
WBAL Airing ‘Justin, Scott And Spiegel Shouldn’t Be On TV’
February 12th, 2021 by Paul GreeleyThis Saturday night, WIYY-FM’s (98 Rock) morning team of Justin, Scott and Spiegel will mark their return to WBAL-TV as the station presents Justin, Scott and Spiegel Shouldn’t Be On TV, immediately following Saturday Night Live.
WTLV-WJXX Form Vaccine Team To Answer Viewer Questions
February 9th, 2021 by Paul GreeleyThe burning questions on everybody’s minds right now revolve around the COVID vaccine. Am I eligible? Where and when can I get a vaccine? WTLV-WJXX in Jacksonville, Fla., formed a Vaccine Team, consisting of reporters and producers who take calls, emails and texts from viewers and sharing that information on all their platforms.
Scripps Howard Foundation Donates $9 Million To Its Communities
February 3rd, 2021 by Paul Greeley“Never has our mission to create a fully informed world through journalism education, improving childhood literacy and giving back to Scripps communities been more important than it was in 2020,” says Liz Carter, the foundation’s president and chief executive officer.
WVTM Holding Tornado Relief Drive Today
February 2nd, 2021 by Paul GreeleyOn Monday, January 25th, an EF-3 tornado hit the cities surrounding Birmingham, Alabama killing one person and leaving dozens injured. Today, WVTM in Birmingham Alabama, and the Mid Alabama Chapter of the American Red Cross are teaming up for tornado recovery and relief efforts.
WCAU Courts Streaming Viewers With ‘The Lineup’
February 1st, 2021 by Paul GreeleyThe NBC O&O in Philadelphia just launched a news program developed especially for an audience that is doubling every year — streamers.
WJXX Interviews WW II Vets On Deck Of Destroyer
January 26th, 2021 by Paul GreeleyHaving the veterans tell their stories from the deck of USS The Sullivans is a key visual element of a special program WJXX is airing tomorrow, Voices of Valor WWII 75 Years Later.