WAVE’s Year-Ender Finds The Positive In 2020
December 28th, 2020 by Paul GreeleyYou could make the argument that this year, 2020, is not one to be remembered fondly. Yet for all the pain we’ve experienced in 2020, WAVE, Gray’s NBC affiliate in Louisville, found some positives in their year-ender to give us hope going into 2021.
Nexstar’s Colorado Stations Broadcasting Coronavirus Vaccine Town Hall
December 21st, 2020 by Paul GreeleyThe town hall will feature the Governor of Colorado, Jared Polis, along with key members of the Colorado health community.
The First Days As A Local TV Marketing Director
December 11th, 2020 by Paul GreeleyWhere do you start? What areas of the marketing operations should get your attention? What process should you examine that might yield immediate results?
Happy Holidays Promos, Despite The Pandemic
December 8th, 2020 by Paul GreeleyGray’s WTVY Dothan, Ala., a found creative solutions to produce some Happy Holidays promos while also practicing social distancing to keep employees safe.
Now, More Than Ever, TV Stations Offer Their Communities A Helping Hand
December 7th, 2020 by Paul GreeleyTV stations help their local communities in countless ways, year after year. Right now, the need to help is much greater because of the pandemic. And many stations continue to respond.
WOOD Wakes Up Morning News Viewers In New Campaign
December 4th, 2020 by Paul GreeleyTV stations across the country may be looking at their morning news ratings and wondering where the viewers went. WOOD Grand Rapids, Mich., did and came up with a campaign that tied its morning news into NBC’s Today.
Managing Non-Stop, Never-Ending Local TV News
December 2nd, 2020 by Paul GreeleyHow well are news executives managing the technology that helps news teams produce more content for more platforms? Join the conversation Thursday at 1 p.m. ET.
Helping Their Communities: It’s What TV Stations Do
November 30th, 2020 by Paul GreeleyTV stations help their local communities countless ways, year after year. These days, the need for food, warm clothes, toys, and Thanksgiving turkeys is much greater because of the pandemic. And stations are responding to the need.
KNBC Teams Up With 300 Food Stores To Fight Hunger
November 25th, 2020 by Paul GreeleyRight now, demand is skyrocketing at Southern California food banks. So KNBC is partnering with the more than 300 Ralphs and Food 4 Less food stores to help feed hungry families.
Charlotte’s WCNC Donates $10K To Toy Drive
November 24th, 2020 by Paul GreeleyThousands of families are turning to the Salvation Army of Greater Charlotte because they can’t afford to buy holiday gifts for their children, with applications up nearly 40% for children age 0 to 12 years old.