When you think about it, few careers demand you be creative every day as much as being in the marketing department of a TV station. So how do local TV creative services directors and marketing managers keep themselves and their staff from getting burned out, stuck? That was the mission of the first-time session, Unstuck, at the Promax Station Summit last week in Las Vegas. Check it out.
This past week was a busy one on TVNewsCheck’s Media Job Center, as Cox, NBC, Gray and Insite Wireless posted ads for openings in sales, news, marketing and engineering in Chicago, San Diego, Columbia, Boston and New York, and one opening where you can live anywhere you want.
TV stations have been using helicopters to broadcast images from the air since 1958. And since then, stations have been marketing and advertising their choppers as part of their news brand. And as the aircraft have gotten more high tech, so have the promos.