“In less than a calendar year, we’ve had more than a dozen tornadoes in May, a mass shooting in August and a worldwide pandemic in March,” said Jason Doyle, the creative services director at WDTN, Nexstar’s NBC affiliate in Dayton, Ohio.
TV stations around the country are sharing messages of hope and togetherness through their marketing and news coverage and posting their examples on social media. Sometimes, they’re posting funny and creative messages created by viewers. Here are some examples I’ve seen come across my Facebook and/or LinkedIn feeds.
Normally only turned on during the Christmas season, the lights will remain on 24 hours a day as a sign of hope for the community.
Now, more than ever before, people are turning to local TV news for information they can trust about the changing conditions in their town, their city, county and state due to the coronavirus. And local TV marketers are responding with messages of hope and optimism, togetherness and kindness. Not the usual themes of local TV news promotion, but maybe the ones we need to hear right now.
The governor will address the statewide response to the current coronavirus outbreak and will be joined by top state government officials from the departments of health, infectious diseases, education, and emergency management.
New jobs posted to TVNewsCheck’s Media Job Center include openings for a general manager and local sales manager at Nexstar operations in Nashville and Raleigh, N.C.
“We launched the daily stream earlier this week as an additional resource for people to get the latest headlines on the virus from trusted, local news sources,” said Austin Kellerman, Nexstar’s director of digital content. “With all the misinformation out there, this is a way to get trusted information out to the public.”
Kristen Joyal has been named marketing director of WTLV, (First Coast News), Tegna’s NBC affiliate in Jacksonville, Fla.
The new creative services director for WFLA, Nexstar’s NBC affiliate in Tampa, Fla., is no stranger to the Nexstar Nation. But he’s really new to Tampa. I caught up with Paul Spingola who’s just been on the ground there for three days since starting on Monday. Spingola is making the move to Tampa’s WFLA from another Nexstar station, WTNH, the ABC affiliate in Hartford-New Haven, Conn.
Nexstar is looking for a new vice president and general manager for its broadcasting, digital and mobile operations in Springfield, Mo., including KOLR (CBS), KRBK (Fox), and KOZL (MNT). This is a rare opportunity for an experienced, enthusiastic and highly engaged broadcasting executive to oversee three stations with an unparalleled competitive position in the market.