Two TV stations — Tegna’s KING Seattle and Nexstar’s KXAN Austin, Texas — are using investigative journalism to differentiate themselves from their competitors. How do they make the station’s intermittent investigations into a reason to watch their news all the time? And is it successful?
The fast-moving fire forced nearly 35,000 residents to evacuate and at least one shopping center was destroyed. Within 12 hours of igniting, the fire became the state’s most destructive in terms of structures lost.
In Charlotte, N.C., at WJZY, Nexstar’s Fox affiliate, the station focused on some of the quirkier things about the Christmas holiday. The news talent had zero warning about subject matter or what food or drink item they’d be silently handed. All responses were genuine and real.
Market Share has been sharing holiday promos from TV stations across the country. There’s still time to submit your station’s Happy Holiday messages this week, so send them to me at firstname.lastname@example.org.
The spot teases some big changes coming to the station in January. Stay tuned here on Market Share for more specifics about the changes in January.
This is the ninth year in a row NBC4 partnered with the Mid-Ohio Food Collective for Double Your Donation Day.
The Avera Tradition of Caring in KELOLAND grant program will award grants to local nonprofit organizations to provide a television and digital advertising campaign for education and awareness of their organization.
New jobs posted to TVNewsCheck’s Media Job Center openings for a digital media producer and a senior vice president of sponsorship development and group sales.
New jobs posted to TVNewsCheck’s Media Job Center include openings for a Director of Sales, an Assistant Teaching Professor, an MMJ/Reporter, a Digital Content Producer, a Director of Marketing, and two Marketing Producers.
WXIN Indianapolis launched an hour-long lifestyle show in September. In October, it was the No. 1-rated program in its time slot. Good planning, a winning news lead-in, great talent and solid marketing have made Indy Now a winner with local advertisers and viewers while reflecting Nexstar’s corporate vision.