QR Codes A Game Changer For TV Stations And Advertisers
February 7th, 2022 by Paul GreeleyTV stations are using Flowcodes to provide a direct link from their local clients’ television advertisements to actual sales. “All of our advertisers have seen phenomenal increases,” says Logan Marshall, the digital sales director for KTVX, Nexstar’s ABC affiliate in Salt Lake City.
Top To Bottom Transformation At Nexstar’s WJZY
January 31st, 2022 by Paul GreeleyWJZY, Nexstar’s Fox affiliate in Charlotte, N.C., is undergoing a makeover. The station has “meandered as a bottom station for a long time,” says Lloyd Bucher, WJZY’s new GM, but Nexstar sees an opportunity to change that.
WAVE Louisville Makes A Splash With Classic Logo
January 27th, 2022 by Paul GreeleyWAVE, Grays’ NBC affiliate in Louisville, Kentucky’s first television station, brought back the station’s original logo to demonstrate a new direction for the station. Reminding viewers of your history through the years leaves them with a sense of permanence. Not a bad thing for any business.
The Sweet Spot For Higher TV News Ratings
January 24th, 2022 by Paul GreeleyTaking a page from the network news, local TV stations can create a sense of immediacy and urgency right at the beginning of the newscast. “That’s the secret sauce,” says Greg Derkowski, a veteran trainer.
Sinclair Accepting Applications For Diversity Scholarship Program
January 20th, 2022 by Paul GreeleyThe primary goal of the scholarships is to help students from diverse backgrounds, who reflect Sinclair’s audiences nationwide, complete their education and pursue careers in broadcast journalism, digital storytelling and marketing.
WCMH Columbus Raises $3 Million For Ohio Food Bank
December 22nd, 2021 by Paul GreeleyThis is the ninth year in a row NBC4 partnered with the Mid-Ohio Food Collective for Double Your Donation Day.
Happy Holidays From KSTU, Fox13, Salt Lake
December 21st, 2021 by Paul GreeleyHere’s a spot from Darcy Stapleford, senior news promotion producer for KSTU, the Scripps Fox affiliate in Salt Lake City. “Our anchor, Kelly Chapman, suggested we shoot our holiday promo at a light display this year,” Stapleford says. “I began to think how colorful lights on long, dark, winter nights is a good comparison to finding love, hope and inspiration during the dark days of the COVID-19 Pandemic.”
WFSB Tops November Ratings In Every Newscast
December 20th, 2021 by Paul GreeleyWFSB in Hartford-New Haven, Conn., is a legacy station with a history of ratings dominance in the market over many decades. How does a TV station get there? And once there, what’s the secret to remaining on top?
Tomorrow’s NewsTECHForum Conference An ‘Unprecedented Event’
December 13th, 2021 by Paul GreeleyTVNewsCheck‘s eighth annual NewsTECHForum takes place tomorrow both in person and via live stream from the New York Hilton. Broadcast executives representing “a wide cross-section of representation will lead discussions about how the news product and technology intersect,” says Michael Depp, TVNewsCheck editor, and executive producer of this year’s NewsTECHForum.
WGN’s New Lifestyle Show A Ratings Winner
December 10th, 2021 by Paul GreeleyWGN’s Daytime Chicago launched at 10 a.m. on Sept. 13, and has been the ratings winner in adults 24-54 since its premiere.