How WAVY Juggles Its News Chopper And Drone
February 19th, 2019 by Paul GreeleyWAVY, Nexstar’s NBC affiliate in Portsmouth, Va., is in the fortunate position of having its own news helicopter on the premises as well as a drone. But deciding when to use either is a fine art. “So we see what fits best, the drone or the helicopter, and some days, we have them both out,” said Jeff Myers, WAVY’s news operations manager and chief photographer.
Hey Bozo, WGN’s Airing A 50-Year Old Kid’s Show
February 15th, 2019 by Paul GreeleyBozo is back on the air in Chicago for a two-hour special, Bozo’s Circus: The 1960s, Sunday night on WGN. It’s been 50 years since it originally aired. Bozo’s Circus: The 1960s, will air unedited segments made up of sketches, guest circus acts and the Grand Prize Game, featuring the original cast.
WBOC Promo Campaign Features Weatherman As Child
February 14th, 2019 by Paul GreeleyIn the hit CBS comedy, Young Sheldon, the main character is a child prodigy, academically gifted in the sciences. In a promo campaign for WBOC’s Dan Satterfield, the station’s chief meteorologist, the spots depict Satterfield as a child resembling young Sheldon.
NBC/Telemundo Program Grows Station Marketers
February 13th, 2019 by Paul GreeleyMost people who work in local TV marketing come to the position by happenstance. A new program at the NBC/Telemundo owned stations fast tracks candidates with the right stuff to step right into a position at their stations. “We really should be growing our own,” said Dianne Hannes, creative services director at WMAQ, NBC’s Chicago O&O.
Old TV News Footage Is New Content At WCIA
February 12th, 2019 by Paul GreeleyWCIA, the CBS affiliate in Champaign, Illinois, has been able to digitize 1580 hours of old news stories from their news archives. From that footage, the station has created a segment called, From the Vault, which airs on WCIA’s newscasts and its afternoon lifestyle show, CI Living.
WJXT Chronicles Disappearance Of 5-Year-Old Girl
February 11th, 2019 by Paul GreeleyWJXT, Graham Media’s independent station in Jacksonville, Fla., hopes a series of special reports and podcasts will generate new leads. The television special reports are about 3 minutes, and the podcasts, more in-depth, run about 22 minutes.
WLWT Turns Viewers’ Favorite Lunch Spots Into Content
February 8th, 2019 by Paul GreeleyIn Cincinnati, WLWT, the Hearst NBC affiliate, polls its viewers and Facebook users for their favorites, then sends a news team out to try it out. “We’ve done 3 so far, with a combined 100,000+ views,” said Pete Salkowski, WLWT’s creative services director.
New Morning News Campaign From Stephen Arnold Music
February 8th, 2019 by Paul GreeleyGreat Way To Wake Up, the latest in a series of market-exclusive music branding packages from Stephen Arnold Music, provides an energetic sonic identity to help stations grow their viewership and generate additional revenue during the morning daypart, when audiences watch more live, local programming.
Viewers Say TV News Promos Best Super Bowl Commercials
February 7th, 2019 by Paul GreeleyViewers watching the Super Bowl in some markets said the local TV news promos were the best commercials during the game. I loved it!!! I had to go back and watch it again!! So true!!
Sign Of Spring: WGN Reveals Cubs TV Schedule
February 7th, 2019 by Paul GreeleyYou know spring can’t be too far off when WGN announces its 2019 broadcast schedule as the home of the Chicago Cubs. The Tribune independent has televised the Cubs since 1948.