WAVE

WAVE in Louisville produced a documentary that took advantage of the hoopla surrounding the fictional movie, Cocaine Bear. In the incredible true story WAVE tells, the bear isn’t even the main character.

WAVE, Gray’s NBC affiliate in Louisville, has released a new 60-second news promo that reminds viewers that they are at the center of the station’s news coverage.

WAVE uses its OTT desk to cover breaking news, community events and talk about the story behind the story with reporters. Maira Ansari, the WAVE NOW OTT anchor, says you are the producer, editor, director and anchor.

Today begins a new weekly feature on Market Share, Checking In, that surveys marketing and creative services directors to find out who they are, their challenges, their successes and their visions for the future.

“You want to do a quick turn of the spot because Derby’s only relevant on Derby day,” says Kris Baete, WAVE Louisville, Ky.’s marketing director. And finding the right music was key. “It spoke to me and I thought it was a fun edit because of that music.”

Two Gray Television stations in different markets were able to share a promo that works for both. “There is no need to reinvent the wheel,” says one station GM.    

WAVE, Grays’ NBC affiliate in Louisville, Kentucky’s first television station, brought back the station’s original logo to demonstrate a new direction for the station. Reminding viewers of your history through the years leaves them with a sense of permanence. Not a bad thing for any business.

You could make the argument that this year, 2020, is not one to be remembered fondly.  Yet for all the pain we’ve experienced in 2020, WAVE, Gray’s NBC affiliate in Louisville, found some positives in their year-ender to give us hope going into 2021.

According to a statement from the station, at approximately 9:43 p.m. on Friday night, a Louisville Metro Police Department officer directly aimed and fired pepper balls at WAVE 3 News reporter Kaitlin Rust and  her cameramen, James Dobson.

A new spot by WAVE Louisville, Ky., is taking its advertising message up a notch with a 60-second commercial that sells its services with sizzle. The spot not only promotes its creative production and reach to potential advertisers, it also acts a news image spot that sells its news ratings performances as well.