WAVE, Gray’s NBC affiliate in Louisville, Ky., wanted to create a quick-turnaround promo highlighting the station’s coverage of the Kentucky Derby.

Kris Baete, WAVE’s marketing director, says WAVE is the official Kentucky Derby station and owned that coverage. “The Derby is the Super Bowl times 10 for Kentucky,” he says. “It is that moment for us to be able to really show our viewers, our loyalists, what we are about and why we do this. Also it is our moment to bring in those seekers and switchables that might be turning to us for the first time. So we really put all our effort making sure that we are putting our best foot forward.”

As important as the Kentucky Derby is to Louisville, there’s a short window to highlight any kind of coverage.

“You want to do a quick turn of the spot because Derby’s only relevant on Derby day,” Baete says.

 But Baete had a problem: He couldn’t find the right music at first so he kept searching the station’s music production library, Universal Production Music, until he found a cut called, My Moment.

 “It spoke to me and it inspired the edit and I thought it was a fun edit because of that music,” Baete says. “Those vocals had an edge to them, a little bit of a confidence to them. That song allowed us to have an edit that was just a little bit fun and just different. So I love that.”

NOTE:  Baete also wanted to share some examples from a custom graphics package the station puts together just for the Derby.

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