When a local TV station invests millions to own and operate its own helicopter, it expects that chopper to be promoted as part of the station’s coverage brand. And so we’ll see examples of how local TV stations around the country have promoted their choppers over the years
Since 1989, WRAL has collected more than 162,500 coats and raised $2 million to provide winter clothing for Salvation Army families. “For 30 years, WRAL, along with our outstanding community partners have worked hard to serve the needs of our neighbors,” said Joel Davis, WRAL’s general manager.
Hurricane Florence sat on top of North Carolina for four days, battering the state with relentless rain and wind. The WRAL documentary, 75 Hours, tells the first person accounts from 64 journalists who covered the storm on television, web and social media.
The bots are coming. Are we prepared? WRAL’s new documentary examines how local businesses are using robots, reducing the need for human labor.