WVUE, Gray’s Fox affiliate in New Orleans, took a tongue in cheek approach to its Super Bowl Sunday strategy with a series of promos for its 10 o’clock news. “We went hyper local,” said Blaine Strawn, WVUE’s marketing director. “Granted, most viewers outside of New Orleans won’t understand, but we knew our viewers would.”
New jobs posted to TVNewsCheck’s Media Job Center are for openings at the Nexstar station in Spartanburg, S.C., and the Gray stations in Roanoke, Va., and New Orleans.
Watch winning examples from KPRC Houston; WDIO Duluth; KARE Minneapolis; WVUE New Orleans; WTHR Indianapolis; KCCI Des Moines; KDVR Denver; and KNTV San Francisco. The Sigma Delta Chi Awards date back to 1932, when the Society of Professional Journalists (then called Sigma Delta Chi) first honored six individuals for contributions to journalism.
WVUE’s late fringe sports programming is a hit for viewers, beating the kings of comedy, Kimmel, Colbert and Fallon. See how WVUE is promoting these sports specials almost every night of the week.