Seeing what other stations’ marketing and creative services create plays a huge role in influencing how we hone our craft. It was true when I was a writer/producer, and it’s still true.
Two recent Market Share columns, TV Promos As Found On LinkedIn and New Local TV promos From Around The Country, that shared new local TV promos found on LinkedIn and YouTube were among the highest viewed Market Share columns so far this month, according to Google Analytics.
That tells me there’s an appetite to see what other stations are doing right now. And not just from a marketing point of view, but also in terms of what stations are doing in news, of course.
I’m not surprised.
Seeing what other stations’ marketing and creative services departments create plays a huge role in influencing how we hone our craft.
We look for concepts, copy, editing, graphics, camera work, animation and music, that we can borrow to raise the level of our work.
It was true when I was a young writer/producer, and it’s still true.
If you agree, drop me a line (firstname.lastname@example.org) and let me know. If you have any promos that you want exposed to the local TV marketing community, send them along with your comments to me and I’ll share them.
Todays’ examples are all from LinkedIn. As I’ve written in the two previous columns I referenced, I don’t know how LinkedIn determines what anyone will see in their feed. I suspect it has to do with how many connections you have, or people you follow or groups you’ve joined.
I have more than 15,000 connections on LinkedIn and belong to more than 20 broadcast television groups like the National Association of Broadcasters, for example.
The advantage of sharing local TV promos from LinkedIn is that you know who posted the promo and they often have a short description about the work.
And just like when you post something to Facebook or YouTube, it’s public property.
Here are a few at random:
Making an appointment to watch the 11 o’clock news on TV is still important.
“Where you end the day to take on tomorrow.”
Promo for an hour-long special that addresses cultural issues and celebrates the diversity of South Texas.
Overall news image that uses screens set up in various places to sell the idea that their news coverage is available everywhere.
A new improved website promo.
A pretty good spot for Weatherate, explaining what it is and what it measures.
Reminding viewers and showing examples of your years of service in the market are always a good idea. You don’t see many Mercedes Bexz ads without seeing their cars through the years.
Again, reminding viewers of your years of service gives them a feeling of permanence associated with your news.
An energeric, moving promo for the morning news showcases the talent’s personalities.
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