KMSP’s Recruitment Video Is A Magical, Musical Ride
August 8th, 2022 by Paul GreeleyKMSP Minneapolis, like most TV stations, has many openings it needs to fill. The station created a recruitment video unlike any other, a wild musical with an eye-catching song and dance number starring its employees.
New Weather, Late News And Other Local TV Promos From May
June 3rd, 2022 by Paul GreeleyCrime-fighting choppers, weather and investigative testimonials, late news images and a weather app promo done in May from markets like Seattle, Los Angeles, Jacksonville, Austin and Richmond offer ideas and, perhaps, inspiration.
Fresh, Hot Local TV Promos Served Here
February 25th, 2022 by Paul GreeleySeeing what other stations’ marketing and creative services create plays a huge role in influencing how we hone our craft. It was true when I was a writer/producer, and it’s still true.
New Local TV Promos From Across The Country
February 14th, 2022 by Paul GreeleyI have scoured the internet looking for the latest local TV promos. Most of the work you’ll see here is just days old.
TV Promos, Even From The BBC, As Found On LinkedIn
February 3rd, 2022 by Paul GreeleyWhen you think of LinkedIn, you think it as the place for professionals to connect with each other, recruit and share new hires. But TV marketers often use LinkedIn to share their most recent work.
A Media Buyer’s Top Recommendations For Local TV Marketers
June 29th, 2021 by Paul GreeleyMost local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their stations. A former station CSD turned media buyer shares her top recommendations for TV stations when it comes to paid media.
A Local TV CSD’s Job Search Saga
May 14th, 2021 by Paul GreeleyA local TV creative services director spent seven months looking for a job that needed his unique skill set. Mostly, he got impersonal rejection letters.
New 2021 Local TV News Promos
January 22nd, 2021 by Paul GreeleyIn 2020, local TV news branding and marketing was very different. What about in 2021? What messages are you crafting about your news coverage?
New WBND ‘Together’ Promo Uses Local Viewer’s Voice
April 22nd, 2020 by Paul Greeley“We wanted to go in a different direction as we continue to produce fresh promos with our commitment to #MichianaUnited,” said Nishan Gilmet, the creative services director for WBND South Bend, Ind. Finally, a local girl tried out. We knew right away her voice fits perfectly for our ABC 57 promo.”
Throughout The Coronavirus Crisis, TV Stations Are Informing, Inspiring
April 9th, 2020 by Paul GreeleyOne doesn’t normally think of local TV news and its marketing as a source of inspiration. But lately, it’s had its moments.