KMSP Minneapolis, like most TV stations, has many openings it needs to fill. The station created a recruitment video unlike any other, a wild musical with an eye-catching song and dance number starring its employees.
Crime-fighting choppers, weather and investigative testimonials, late news images and a weather app promo done in May from markets like Seattle, Los Angeles, Jacksonville, Austin and Richmond offer ideas and, perhaps, inspiration.
Seeing what other stations’ marketing and creative services create plays a huge role in influencing how we hone our craft. It was true when I was a writer/producer, and it’s still true.
I have scoured the internet looking for the latest local TV promos. Most of the work you’ll see here is just days old.
When you think of LinkedIn, you think it as the place for professionals to connect with each other, recruit and share new hires. But TV marketers often use LinkedIn to share their most recent work.
Most local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their stations. A former station CSD turned media buyer shares her top recommendations for TV stations when it comes to paid media.
A local TV creative services director spent seven months looking for a job that needed his unique skill set. Mostly, he got impersonal rejection letters.
In 2020, local TV news branding and marketing was very different. What about in 2021? What messages are you crafting about your news coverage?
“We wanted to go in a different direction as we continue to produce fresh promos with our commitment to #MichianaUnited,” said Nishan Gilmet, the creative services director for WBND South Bend, Ind. Finally, a local girl tried out. We knew right away her voice fits perfectly for our ABC 57 promo.”
One doesn’t normally think of local TV news and its marketing as a source of inspiration. But lately, it’s had its moments.