LinkedIn

Most local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their stations. A former station CSD turned media buyer shares her top recommendations for TV stations when it comes to paid media.

A local TV creative services director spent seven months looking for a job that needed his unique skill set. Mostly, he got impersonal rejection letters.

In 2020, local TV news branding and marketing was very different. What about in 2021? What messages are you crafting about your news coverage?

From April through December of last year, TVNewsCheck offered discounted pricing to support employers coping with the global coronavirus pandemic. TVNewsCheck’s Media Job Center classified ad section returns to its regular pricing today, Jan. 4.

“We get very good applicants from your ads. Yours tend to bring people that are actually qualified to work in the TV business. Your ads are always top notch and we always get our money’s worth.”

TVNewsCheck has extended the special rate of $99 for a two-week job posting through June 30. It also added a package discount — three individual two-week postings for $249.

“We wanted to go in a different direction as we continue to produce fresh promos with our commitment to #MichianaUnited,” said Nishan Gilmet, the creative services director for WBND South Bend, Ind. Finally, a local girl tried out. We knew right away her voice fits perfectly for our ABC 57 promo.”

One doesn’t normally think of local TV news and its marketing as a source of inspiration. But lately, it’s had its moments.

TV stations around the country are sharing messages of hope and togetherness through their marketing and news coverage and posting their examples on social media. Sometimes, they’re posting funny and creative messages created by viewers. Here are some examples I’ve seen come across my Facebook and/or LinkedIn feeds.

Your ad on TVNewsCheck’s Media Job Center just got more compelling because it can now be more than just words. It can be a multimedia experience complete with pictures and videos.