In January, WJZY, Nexstar’s Charlotte, N.C. Fox affiliate launched a new campaign. Stephen Arnold Music stepped in to deliver a true symphonic signature for the campaign. CLICK HERE to read about WJZY’s top-to-bottom transformation.

“The launch spots were very viewer-focused and our news opens harkened to the days of classic news before opens,” says Erik Candiani, WJZY’s creative services director.

Check out this side-by-side treatment showing video clips from WJZY’s news opens while also showing the Stephen Arnold musicians playing their instruments during the recording of the campaign song.

“We are based in Dallas so we use Dallas and Fort Worth symphony players,” says Chad Cook, Stephen Arnold Music’s VP and creative director. “A lot of them are first-tier players, and they are recorded here in our studio.”

Jesus Garcia, Stephen Arnold Music’s creative services producer, got the idea to put the side-by-side together.

“We shot and edited the opens to their music track,” Candiani says.  “Jesus Garcia shot their orchestra footage and put it in sync side-by-side with our opens.”

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