It’s a simple concept. Five TV stations’ creative services departments are given the same news story. Each has 48 hours to turn around a 30-second promo with shorter versions, including one for social media.

It’s become a Promax Station Summit favorite. At last week’s Summit in Las Vegas, another Battle of the Promo Superstars took place.

Hosted by former station CSD Dave Bauman, now director of marketing and creative at Stephen Arnold Music, Bauman picked a tough news story to promote from WESH, Hearst’s NBC in Orlando.

Each station is asked to create a 30-second promo, a 15-second version and an ID, plus a 30-second radio spot and a social media example.

The five stations who took on the challenge were:

• WRTV Indianapolis (Scripps)
• WFLD Chicago (Fox)
• KOMO Seattle (Sinclair)
• WTAE Pittsburgh (Hearst)
• WFLA Tampa, Fla. (Nexstar)

First up was WRTV. Courtney Leitschuh, WRTV’s creative services director, could not attend.

But here’s what she submitted about how her team approached the creative based on the WESH story:

And here’s the WRTV creative examples:

Steve Donald, VP of creative services at WFLD was next. In his presentation, here’s how his team approached the promotion:

And here’s the WFLD creative examples:

Jessica Rappaport, KOMO’s director of creative services took the stage next.

Here’s how she described the writing process for the assignment:

And here’s the KOMO creative examples:

Tracy Accord Oliver, WTAE’s creative services director took the stage and laid out her mission:

And here’s the WTAE creative examples:

Paul Spingola, the creative services director at WFLA, shared his station’s brand promise that would lead his team’s creative.

And here’s the WFLA creative examples:

New Jobs Posted to TVNewsCheck

CLICK HERE to see new jobs post to TVNewsCheck’s Media Job Center including openings a local sales manager, an investigative reporter, anchor/producer, digital content manager, MMJ, and news producer.