WCTI Food Drive Yields 158,000 Meals For 5 Cities
August 28th, 2020 by Paul GreeleyFive days. Five cities. One mission. To help feed hungry families in eastern North Carolina.
WDIV Schools Detroit On Education Questions
August 27th, 2020 by Paul GreeleyIf ever there was a time to focus and brand news coverage on education, it’s now. What was a reliable, routine, well-oiled machine—the physical act of education, going to school—has turned into chaos and uncertainty due to Covid 19.
Marketing During Covid At Pittsburgh’s KDKA
August 26th, 2020 by Paul Greeley“So you thought digital changed the marketing rules? I’d like to introduce you to March 2020,” wrote Tina Veon, creative services director at KDKA, the CBS O&O in Pittsburgh. “Not only did our world change, so did how we effectively market our television stations. And, what’s even more fun, we got to reinvent our marketing plans … weekly.”
Beirut Blast Breaks Heart Of KBAK News Anchor
August 24th, 2020 by Paul GreeleySara Shouhayib, news anchor at KBAK Bakersfield, Calif., is the daughter of Lebanese immigrants who live in Michigan. Shouhayib’s sister and family were in Beirut when the blast occurred. “I wasn’t going to talk about my Lebanese connection, because we’re not supposed to do that as journalists, but my news director and I decided to.”
How Nexstar’s $120 Million Will Promote ‘News Nation’
August 21st, 2020 by Paul GreeleyPerry Sook, Nexstar Media Group’s chairman and president, says the company is dedicating the equivalent of $120 million this year to promote its national newscast, News Nation. How will that money be spent? What media is being used? And what will the creative be?
Local TV Stations Push For Racial Equality
August 20th, 2020 by Paul GreeleyPerhaps a significant step toward real equality could begin with televised dialogues, conversations, interactions and discussions so racial inequality gets exposed to thousands of people in communities all over the U.S., and a path to equality begins to emerge.
Iowa Derecho Disaster Gets Scant National TV Coverage
August 18th, 2020 by Paul GreeleyA week after a rare weather event called a derecho hit eastern Iowa causing massive destruction, reporters in Cedar Rapids say there hasn’t been enough national network TV or cable news coverage.
Drivers Lineup At 3 A.M. For WDSU’s School Supply Drive
August 17th, 2020 by Paul GreeleyAt 3 o’clock in the morning in New Orleans, drivers lined up to receive free school supplies from WDSU, Hearst’s NBC affiliate there, as part of the station’s Student Connection School Supply Drive, even though the start time wasn’t until 9.
Iowa News Anchor’s Cry For Help After Rare Weather Disaster
August 14th, 2020 by Paul GreeleyOn Monday, a rare weather event called a derecho hit Cedar Rapids, Iowa. “This derecho has damaged almost every property in a city of more than 130,000 people,” said Elizabeth Malicki, news anchor at KCRG in Cedar Rapids. Malicki wonders why the national press has ignored this story.
KSHB Celebrates Its 50 Years Of Television In Kansas City
August 13th, 2020 by Paul Greeley“It’s an honor to look back at the past five decades and reflect on the impact the station has had on the Kansas City area community,” said Kathleen Choal, KSHB’s general manager. Throughout August, KSHB will feature numerous stories and impactful moments over the years, while looking forward to the role it will play in the months, years and decades to come.